Corso Advanced Facebook Ads: Customer Acquisition

Course delivered in English
Lessons: 20
Level: Advanced
Access: Free Online Course (Audit)

Course Info:

In this course, you’ll learn how to get new customers to your online store. From setting a budget to testing your ads, Shopify business owner Ezra Firestone will share his steps for successful interest-based targeting.

Course Structure:

• Introduction - 0:47 Minutes
• How to Succeed in this Course - 0:30 Minutes
• What Successful Brands Have in Common - 3:57 Minutes
• Ezra’s Core Principles of Advertising - 2:46 Minutes
• How to Build Your Sales Funnel - 2:44 Minutes
• How Much Should You Spend on Advertising? - 3:07 Minutes

01 | Create Your Audience

• Understanding the Customer Avatar - 2:10 Minutes
• How to Create the Customer Avatar - 3:18 Minutes
• How to Turn Avatars into Audiences - 2:26 Minutes
• Audience Insights Tool (DEMO) - 8:46 Minutes
• Saved Audiences (DEMO) - 5:21 Minutes

02 | Leverage Video Creative

• The Power of Video Ads - 2:55 Minutes
• Three Proven Video Frameworks - 2:48 Minutes
• Video Production Tips for Any Budget - 2:37 Minutes

03 | Awareness Campaign Set-Up

• Campaign Structure 101- 2:48 Minutes
• Live Campaign Set-Up (DEMO) - 18:30 Minutes
• Dynamic Product Ads (DEMO) - 8:58 Minutes
• Re-Engage and Re-Market with Video Ads (DEMO) - 5:42 Minutes

04 | Reviewing Ad Performance

• How to Use the Reporting Dashboard (DEMO) - 9:46 Minutes
• Conclusion + Next Steps - 1:48 Minutes

Facebook advertising offers an unparalleled opportunity for ecommerce businesses. With a powerful audience-targeting tool, platform-specific ad creative, and an easy-to-understand analytics tool, you have everything you need to run ads and grow your business.
Using his own brand and ads as an example, you’ll learn how to create a new customer acquisition campaign using interest-based targeting and data in your very own Shopify store.
If you’re brand new to paid advertising, we recommend starting with the introductory course: Facebook Ads for Beginners: Retention and Loyalty and then take this course.

Why this Certification might prove useful to you?

Improve CV

• By becoming certified, you can demonstrate to employers that you have a clear understanding of Advanced Facebook Ads
• You can also add the certification to your CV and easily upload it to your LinkedIn profile.

Building a Career

• Certification is proof of your real digital skills and your desire to learn - two essential qualities in today's business world.
• If you demonstrate these qualities, you are more likely to find the job you want.
• By improving your digital knowledge, you can find a job, get a promotion or start a new career.
• Learn new skills with short video tutorials, then test your preparation with quick quizzes.
• Take the final exam

This course is managed by the external partner Shopify Compass Academy. To take this course you will need to register on their Academy platform where you can take advantage of this and other courses offered. Shopify Academy will not issue you a Certification. We will do it!

Once you have finished the course, go back to the course page in Guilds42 to take the final Test/quiz. Once you complete succesfully the final quiz your Certification will be shown in your dashboard.