Corso Creating a Contact Management and Segmentation Strategy

Course delivered in English
Lessons: 3
Level: Beginners
Access: Free Online Course (Audit)

Course info:

In order to provide value to your contacts, you need to understand their needs. This in turn will allow you to grow your business, and to develop a strategy that helps you be as productive as possible. Learn how to create a contact management and segmentation strategy that's designed to help you send contextual content in emails and create conversations that people want to engage with. That is the power of bringing contact management and segmentation together.

Creating a Contact Management and Segmentation Strategy contains 3 video Lesson and can be completed in approx 18 minutes

• Why is contact management and segmentation important? - 4 minutes
• How do you build a segmentation strategy? - 7 minutes
• What does a segmentation strategy look like? - 4 minutes
• Quiz yourself here - 4 questions

This Course is part of a series of Hubspot Professional Learning path focalised in WORKFLOW. The whole course is accessible at the following link and it has a total of 6 Lessons,6 Quizzes: and 3 Practical exercises which can be done in approx 2 hours

To make it more appetible we have separated the 6 lessons into "individual" short certification on academy.guilds42.com. The 6 courses are:

1. Nurture Leads and Customers With HubSpot
2. Creating a Contact Management and Segmentation Strategy
3. Understanding Segmentation in Hubspot
4. Creating a High Performing Email
5. Understanding Email in Hubspot
6. Understanding Workflows in Hubspot

Completing this course will help you fully understand:

• how to interact, engage, and delight.
• Each piece of the inbound methodology comes together to spin your business's flywheel.
• Nurturing your customers—and potential customers—will help you and your business continue to grow.
• Learn how to build a segmentation strategy for your business, develop high-performing emails, and continue to nurture with HubSpot automation.

This course is managed by the external partner Hubspot Academy. In order to take this course you will need to register on their Academy platform where you can take advantage of this and many other courses on offer.

Once you have finished the course, return to the course page in Guilds42 to complete the final exam and obtain your certification. Pass the quiz and you will find this certification validated in the dashboard.

Why this Certification might prove useful to you?

Improve CV

• By completing this Course you can demonstrate to employers that you have a clear understanding of Hubspot
• You can also add the course to your CV and easily upload it to your LinkedIn profile.

Building a Career:

• Certification or Courses are proof of your real digital skills and your desire to learn - two essential qualities in today's business world.
• If you demonstrate these qualities, you are more likely to find the job you want.
• By improving your digital knowledge, you can find a job, get a promotion or start a new career.
• Learn new skills with short video tutorials, then test your preparation with quick quizzes.