Corso Developing a Website Strategy

Course delivered in English
Lessons: 1
Level: Beginners
Access: Free Online Course (Audit)

Course Info:

A deep understanding of your users and a solid strategy are key to building an effective website. In this lesson, you’ll learn how to develop a user-focused strategy, and you’ll be given the tools and templates to get started.

Hubspot shall not issue a certification for this course, as it is part of the Growth-Driven Design Certification.

Developing a Website Strategy

• Why is it important to develop a strategy? - 2 minutes
• Quiz yourself - 1 question
• How to develop a Growth-Driven Design strategy - 2 minutes
• Quiz yourself - 4 questions
• Setting goals and forecasts - 8 minutes
• Understanding the Jobs to Be Done theory - 8 minutes
• Creating a buyer persona - 7 minuti
• Uncovering your fundamental assumptions - 11 minutes
• Developing a user journey map - 7 minutes
• Creating a website-specific strategy - 6 minutes
• Brainstorming your initial wish list - 4 minutes

This Course is managed by our patner Hubspot. In order to get this certification you will be required to unrole onto Hubspot Academy Platform, where you will be able to find this and many other courses and Certifications.

Be Advised: during the unroling process you might be prompted a Company domani and the name of the Company. Please enter guilds42.com e Guilds42 when asked.

Hubspot shall not issue a certification for this course, as it is part of the Growth-Driven Design Certification. However as a stand alone course we shall issue a score in your dashboard. Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.