Corso Digital marketing specialist - Linkedin Jobs


Course delivered in English
Lessons: 12
Level: Beginners
Access: Free Online Course (Audit)

Learning Path:

Online Marketing Foundations - By: Brad Batesole (Released Jun 29, 2018)
Learn today's online marketing techniques and find out how to build a successful online marketing campaign for all digital channels: search, video, social, email, and display

Google Analytics Essential Training - By: Corey Koberg (Updated 3/6/2020)
Find out how your website is performing using Google Analytics. Discover how to use this leading analytics tool to track, analyze, and report on site visits and marketing goals.

SEO Foundations - By: David Booth (Released Oct 29, 2018)
Explore the concepts of search engine optimization (SEO). Learn the strategy behind great SEO including keyword planning, link building and SEO for ecommerce, and mobile audiences.

Google Ads (AdWords) Essential Training - By: Brad Batesole (Updated Apr 6, 2020)
Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords), the industry-leading PPC platform.

Content Marketing Foundations- By: Brian Honigman (Released Jan 21, 2020)
Explore the extraordinary value of content marketing and how it can benefit a business if executed properly.

Social Media Marketing Foundations - By: Brian Honigman (Released Jan 13, 2020)
Explore the basics of social media marketing. Learn how to leverage platforms like Facebook and Instagram to cultivate brand awareness, drive sales, and build customer loyalty.

Marketing on Facebook (2019) - By: Megan Adams (Released Aug 5, 2019)
Learn how to use Facebook for marketing your business. This course covers page setup, creating Facebook posts, using basic and advanced features, and more.

Marketing on Instagram - By: Anson Alexander (Updated 2/10/2020)
Learn how to market your product or service on Instagram. Explore features and strategies that can help you boost your sales and online presence using the popular social platform.

Obiettivi didattici

Become a Digital Marketing Specialist

Use your analytical and tactical skills to help grow and develop new opportunities for businesses as a digital marketing specialist.

From marketing plans and content strategy to SEO and analytics, this path guides you through the best practices and principles of digital marketing.

  • Explore marketing channels like social media and email.
  • Practice with hands-on training in Google Analytics and Ads.
  • Design marketing materials using the Adobe suite.

Struttura del corso

Become a digital marketing specialist by learning skills from LinkedIn Learning.

Top in-demand skills: Social media, content strategy, SEO, marketing channels; Google Analytics, Google Ads

Talent & Governance
Corso aperto dal 14/10/2020
Durata 27

Questo corso include: