Corso Facebook Ads for Beginners: Retention and Loyalty

Course delivered in English
Lessons: 26
Level: Beginners
Access: Free Online Course (Audit)

Course Info:

In this course, learn the step-by-step process to use Facebook and Instagram advertising to re-engage visitors of your Shopify store.

Course Structure:

• Introduction - 0:53 Minutes
• Meet Your Instructor - 2:14 Minutes
• How to Succeed in This Course - 0:30 Minutes
• Why Facebook and Instagram Ads? - 2:04 Minutes
• The Sales Funnel - 3:42 Minutes
• The 3 Pillars of Profit - 2:32 Minutes

01 | Facebook Marketing Set-Up

• Facebook Business Manager - 1:00 Minutes
• Facebook Pixel - 1:00 Minutes

02 | Product Page Retargeting

• What is Product Page Retargeting? - 1:09 Minutes
• How to Create an Audience of Customers - 6:54 Minutes
• How to Make Effective Ad Creative - 4:07 Minutes
• Ezra's Proven Ad Framework (PPCOB) - 4:50 Minutes
• DEMO: Setting Up Your Campaign - 13:52 Minutes

03 | Collections & Homepage Retargeting

• What is homepage/collection page retargeting? - 1:32 Minutes
• 3 Creative Strategies for Retargeting - 3:35 Minutes
• DEMO: Setting Up Your Campaign - 10:51 Minutes

04 | Shopping Cart Retargeting with Dynamic Product Ads (DPA)

• What is Shopping Cart Retargeting? - 1:56 Minutes
• How to Set Up DPA for Cart Retargeting? - 3:13 Minutes
• DEMO: Setting Up Your Campaign - 10:00 Minutes
• DEMO: Setting Up Dynamic Product Ads in Shopify - 3:44 Minutes

05 | Loyalty Campaigns

• What is a Loyalty Campaign? - 1:49 Minutes
• How to Create an Audience of Customers - 2:00 Minutes
• How to Make Effective Ad Creative - 5:15 Minutes
• DEMO: Setting Up Your Campaign - 6:40 Minutes

06 | Reviewing Performance

• The 3 Key Elements to Review - 6:49 Minutes
• Conclusion and Next Steps - 1:20 Minutes

Facebook and Instagram offer massive audiences to tap into and grow your business. It’s time to use these platforms to build your business.

In this course, you’ll get exclusive access to four of CEO and advertising expert Ezra Firestone’s top performing ad creative and campaigns.

• Strategy 1: Product Page Retargeting
• Strategy 2: Collection and Homepage Retargeting
• Strategy 3: Cart Retargeting with Dynamic Product Ads
• Strategy 4: Loyalty Campaigns

You’ll also discover how to review the performance of your advertising. By the end of this course you will be confident investing in Facebook and Instagram advertising (no matter the size of your budget).

Why this Certification might prove useful to you?

Improve CV

• By becoming certified, you can demonstrate to employers that you have a clear understanding of Facebook and Instagram advertising.
• You can also add the certification to your CV and easily upload it to your LinkedIn profile.

Building a Career

• Certification is proof of your real digital skills and your desire to learn - two essential qualities in today's business world.
• If you demonstrate these qualities, you are more likely to find the job you want.
• By improving your digital knowledge, you can find a job, get a promotion or start a new career.
• Learn new skills with short video tutorials, then test your preparation with quick quizzes.
• Take the final exam

This course is managed by the external partner Shopify Compass Academy. To take this course you will need to register on their Academy platform where you can take advantage of this and other courses offered. Shopify Academy will not issue you a Certification. We will do it!

Once you have finished the course, go back to the course page in Guilds42 to take the final Test/quiz. Once you complete succesfully the final quiz your Certification will be shown in your dashboard.