Corso Foundations: Introduction to Marketing

Course delivered in English
Lessons: 8
Level: Beginners
Access: Free Online Course (Audit)

Course Overview

Course Overview

1. Marketing for ecommerce
2. Social media marketing
3. Content marketing
4. SEO
5. Marketing apps
6. Analytics and reporting
7. Create a marketing plan
8. Introduction to Marketing Badging Quiz

Intro to marketing - Why marketing matters

Marketing includes all the promotional strategies a company uses to attract potential customers to its product or services. With marketing, merchants have the opportunity to expand brand awareness and drive sales.

How marketing impacts businesses

On the surface, marketing seems to be about bringing in as many customers as possible to increase sales. But marketing is about so much more than clicking the “buy” button. For ecommerce brands, marketing is about creating lasting relationships with customers to maintain trust and grow revenue over time.

What is marketing for ecommerce?

Ecommerce marketing involves promotional tactics to drive traffic to an online store and lead visitors to become paying customers. It also involves retaining customers post-purchase. Many ecommerce brands use an omnichannel approach to reach customers at different touch points.

What is omnichannel marketing?

Omnichannel marketing is an integrated approach that uses many channels like social media, email, and SMS to reach a customer. Brands use omnichannel marketing to create a seamless user experience across all touchpoints. Providing a smooth omnichannel experience builds customer trust, reduces friction, and drives more sales for merchants.

About this course
Learn about marketing best practices for ecommerce, how Shopify supports marketing, and how Partners can help merchants with marketing strategy and execution.

How to get started
You can go through this course at your own pace and on any device. Course progress is saved but assessments need to be completed in one session. Assessments are included after most courses and consist of multiple-choice questions based on the course material. The passing grade for assessments is 100%. The successful completion of the assessment is required to earn a course badge.

This Certification is issued by the external partner Shopify Partner Academy. To take this exam you will need to register on their Academy platform where you can take advantage of this and other courses offered. Shopify Academy will  issue you a Certification.

Once you have passed the course, go back to the course page in Guilds42 to upload your Certification (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.

Minimum Technical Skills
These are the basic technical skills you’ll need to complete these courses:

• Basic computer skills
• Ability to send and receive email
• Ability to use a web browser
• Ability to navigate the learning management system

Minimum Technology
These are the basic technology requirements you’ll need to meet in order to complete these courses:

• A laptop or desktop computer, or mobile device
• Internet access
• Updated internet browser
• An email account