Corso Less is more in marketing: A guide to marketing automation tools

Course delivered in English
Lessons: 4
Level: Begginer
Access: Free

Getting started with Zapier? Learn the basics so you can get started. Included in this guide

What is Zapier used for?

Zapier is a tool that helps you automate repetitive tasks between two or more apps—no code necessary. When an event happens in one app, Zapier can tell another app to perform (or do) a particular action.

Good marketing works—the best marketing works in the background. With automation, less is more when it comes to promoting your business.

There are a million platforms and tools for marketing your business, but they're all expensive and you'd waste time trying to manage them all. You should be cutting back on the amount of time and money you sink into marketing, not adding to it.

You only need three tools to begin—a form, a CRM, and an email platform. If you don't have these tools already, there are free ones you can use as you get started.

Once you have the tools in place, automate repetitive marketing tasks to experience the benefits of automated marketing functions without the upfront expense.

Why taking this Course:

Zapier provides workflows to automate the use of web applications together. It is often described as a translator between web APIs. Zapier is an automation tool that lets you easily create workflows that involve common web apps and services. Zapier uses a simple trigger and action for creating commands, akin to "if this happens, then do that." Most companies could therefore benefit of this know-how, as all need to find smart ways to make processes more efficient.

Table of Contents

• What are marketing automation tools?
• Elements of an effective marketing automation toolkit
• Get started with marketing automation tools
• Build a marketing automation machine with Zapier

Improve CV

• By becoming certified, you can demonstrate to employers that you have a basic understanding of Zapier.
• You can also add the certification to your CV and easily upload it to your LinkedIn profile.

Building a Career:

• Certification is proof of your real digital skills and your desire to learn - two essential qualities in today's business world.
• If you demonstrate these qualities, you are more likely to find the job you want.
• By improving your digital knowledge, you can find a job, get a promotion or start a new career.
• Learn new skills with short video tutorials, then test your preparation with quick quizzes.
• Take the final exam

This course is managed by the external partner Zapier. In order to take this course you will need to register on their Academy platform where you can take advantage of this and many other courses on offer.

Zapier might not issue a Certificate for completing this course; however we will! Once you have finished the course, go back to the course page in Guilds42 to take our 5 questions final test. Do it right and your Dashboard will automatically show certification and score.