Descrizione del corso

Course delivered in English
Lessons: 5
Level: Beginner
Access: Free Online Course (Audit)

Introduction

Marketing Cloud Engagement offers a ton of functionality to both users who prefer drag-and-drop interactions and those who like to customize their interactions a little more. Maybe you need to personalize content or create data extensions to contain content coming in from outside sources. Marketing Cloud Engagement offers three distinct programmatic languages for use with messaging, data management, and other account-related activities. Use these languages to more dynamically access data and actions within messages, landing pages, and other resources. Instead of sending the same email content to every subscriber, you can personalize the message with content based on previous purchases, subscriber location, or other details.

Get to know the programmatic languages for Marketing Cloud Engagement can be completed in approx 30 minutes and will grant you a total of +500 points.

Detailed Program

Module 1 - Get to Know Our Programmatic Languages - Approx 5 minutes

• Identify each programmatic language available for Marketing Cloud Engagement.
• Select the most appropriate language for your needs.

Module 2 - Explore AMPscript - Approx 5 minutes

• Review the fundamentals and syntax for AMPscript.
• Create inline AMPscript and AMPscript blocks.
• Insert personalization strings.
• Implement AMPscript functions and operators.
• Work with AMPscript examples and best practices.

Module 3 - Learn About Server-Side JavaScript - Approx 5 minutes

• Review the fundamentals and syntax for server-side JavaScript (SSJS).
• Know when to use Core and Platform SSJS libraries.
• Implement SSJS functions and operators.
• Work with SSJS examples and best practices.

Module 4 - Get to Know Guide Template Language - Approx 10 minutes

• Introduce the fundamentals and syntax for Guide Template Language (GTL).
• Create data-driven message templates using data sources, templates, and tags.
• Work with GTL examples and best practices.

Module 5 - Write Your Best Scripts with Programmatic Languages - Approx 5 minutes

• Use AMPscript, SSJS, and GTL at the most appropriate times.
• Troubleshoot your programmatic languages.
• Preserve View As A Web Page functionality for your messages

Obiettivi

Struttura

The learning Object you will find in Trailhead shall allow you to prepare for a Salesforce Credential Certification. Thus you may choose between 5 different paths: Salesforce Administrator, Salesforce Architect, Salesforce Developer, Salesforce Marketer, Salesforce Consultant.

Further Details can be found at https://www.salesforce.com/content/dam/web/en_us/www/documents/datasheets/certification-guide.pdf

Be Advised, accessing the Exam Salesforce Credential is going to be difficult and it's not for free! So get busy studying all Learning content in Trailhead!

When the time comes, and you'll feel ready to get your Certification, this is what you'll find:

• Content: 60 multiple-choice/multiple-select questions
• Time allotted to complete the exam: 105 minutes
• Passing score: 67%
• Registration fee: USD 200 plus applicable taxes as required per local law
• Retake fee: USD 100 plus applicable taxes as required per local law
• Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment on scheduling an exam.
• References: No hard-copy or online materials may be referenced during the exam.

Don't be surprised, it's totally worthed!