Corso Native Advertising Strategy Expert

Course delivered in English
Lessons: 7
Level: Intermediate
Access: Free Online Course (Audit)

Ready to fast track your marketing skills?

Who should take the course?
This course is suitable for both beginners and advanced digital media planners and buyers as well as marketing professionals interested in integrating Native Advertising in their marketing plan. We’ll give you the concepts, tools, and best practices you need to get the best results.

Learning Path of Academy Courses

1. Introduction - Introduction to Outbrain Academy - 5 min
2. The Native Advertising Revolution - Module 1 - The Native Advertising Revolution 7 min + Quiz 1 with 6 questions
3. Smartly Diversify Your Media Mix - Module 2 - Smartly Diversify Your Media Mix 7 min - Quiz 2 with 6 questions
4. The Best Solution by KPI - Module 3 - The Best Solution by KPI 7 min + Quiz 3 with 6 questions
5. Creative Planning for Success - Module 4 - Creative Planning for Success 7 mins + Quiz 4 with 6 questions
6. Advanced Native Advertising Strategies - Module 5 - Advanced Native Advertising Strategies 7 min + Quiz 5 with 6 questions
7. Outbrain 101 - Module 6 - Outbrain 101 5 min

At the completion of this course, you'll understand how to define Native Advertising and why it became such a popular advertising choice; the importance of diversifying outside the walled gardens and why a trusted environment is key to brand success. You'll know about the latest Native Advertising formats and how to appropriately leverage them to meet your campaign goals at any stage of the funnel. Additionally, you will be empowered with key insights and best practices to effectively target and buy Native Advertising.

Completing this course will help you:

• To understand how to define Native Advertising and why it became such a popular advertising choice; 
• The importance of diversifying outside the walled gardens and why a trusted environment is key to brand success. 
• The latest Native Advertising formats and how to appropriately leverage them to meet your campaign goals at any stage of the funnel. 
• To be  empowered with key insights and best practices to effectively target and buy Native Advertising.

This course is managed by the external partner Outbrain Academy. In order to take this course you will need to register on their Academy platform where you can take advantage of this and many other courses on offer.

Once you have finished the course, go back to the course page in Guilds42 to upload certification  (screenshot, jpg / png / pdf) for the specific course. Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.

Why this Certification might prove useful to you?

Getting Outbrain Certified & Building a Career:

• Certification is proof of your real digital skills and your desire to learn - two essential qualities in today's business world.
• If you demonstrate these qualities, you are more likely to find the job you want.
• By improving your digital knowledge, you can find a job, get a promotion or start a new career.
• Learn new skills with short video tutorials, then test your preparation with quick quizzes.
• Take the final exam