Corso Prepare for your Marketing Cloud Email Specialist Credential

Course delivered in English
Lessons: 34
Level: Intermediate
Access: Free Online Course (Audit)

Course info:

This is a Trailmix created for you in the Trailhead Academy that should help you prepare for Your Marketing Cloud Email Specialist exam. Get ready for the Marketing Cloud Email Specialist exam upon completion will also assign you a total of +11.400 points

Content:

Link: Marketing Cloud Email Specialist Overview - Exam guide, recommended courses, signing up for your exam, etc. Approx 10 mins

Link: 7 Key Tips for Acing Your Marketing Cloud Email Specialist Certification - Salesforce 360 Blog - Approx 10 mins

Task: Email Marketing Best Practices - Exam Weight 10%

Module 1: Marketing Cloud Engagement Basics (+300 points)

• Explore our powerful suite of products and start building your digital marketing strategy. - Approx 20 mins

Link: Trailblazers of Email Anthology - Downloadable version of the Trailblazers of Email Anthology - Approx 10 mins

Module 2: Email Studio Basics (+200 points)

• Tour Email Studio and discover tools to manage subscribers and create personalized emails. - Approx 30 mins

Link: CAN-SPAM Compliance - Trailblazer Community Documentation - Approx 10 mins

Module 3: Email Marketing Strategies (+500 points)

• Discover best practices to use when designing and sending an email.- Approx 1 hr 15 mins

Module 4: European Union Privacy Law Basics (+300 points)

• Learn about the General Data Protection Regulation (GDPR) and how to comply. - Approx 30 mins

Module 5: California Consumer Privacy Act Basics (+400 points)

• Learn about the California Consumer Privacy Act (CCPA) and how to comply. - Approx 35 mins

Link: Email Deliverability Best Practices - Trailblazer Community Documentation - Approx 10 mins

Module 6: Marketing Automation Strategies (+400 points)

• Learn to scale your marketing efforts using first-party data, templates, and automations. - Approx 40 mins

Link: Easy Ways to Grow Subscriber Acquisition - Easy Ways to Quickly Grow Your Email Subscriber Base - Approx 10 mins

Module 7: Marketing Cloud Engagement Einstein Activation: Quick Look (+100 points)

• Activate Einstein features in Marketing Cloud Engagement. - Approx 15 mins

Module 8: Einstein Messaging Insights: Quick Look (+100 points)

• Gain insights on how your emails and journeys perform in Marketing Cloud Engagement. - Approx 5 mins

Module 9: Einstein Engagement Scoring in Marketing Cloud Engagement (+300 points)

• Automate segmentation for email and mobile campaigns with Einstein Engagement Scoring. - Approx 45 mins

Module 10: Einstein Send Time and Frequency Optimization (+300 points)

• Select the best send time and frequency using Einstein in Marketing Cloud Engagement. - Approx 25 mins

Task: Content Creation and Email Delivery - Exam Weight 24%

Link: Email Design Best Practices - The Email Design Best Practices You Need to Know - Approx 10 mins

Module 11: Email Creation and Sending (+300 points)

• Learn the three steps to creating effective marketing emails.- Approx 30 mins

Module 12: Marketing Content Creation (+300 points)

• Learn the value of successful content and how our tools can help you create it. - Approx 25 mins

Module 13: Interactive Email Forms (+400 points)

• Gather customer data directly from your email using Interactive Email Forms.- Approx 50 mins

Module 14: Content Builder Features (+500 points)

• Learn how to use Content Builder to create a library of customized, reusable content. - Approx 35 mins

Module 15: Quick Start: Create and Send an Email with Marketing Cloud Engagement (+300 points)

• Build and test your marketing email. - Approx 45 mins

Module 16: Send Management in Marketing Cloud Engagement (+400 points)

• Ensure email delivery using sender authentication, Reply Mail Management, and more. - Approx 25 mins

Module 17: Transactional Messaging (+400 points)

• Learn how and when to communicate with customers through transactional messages. - Approx 40 mins

Module 18: Audience Segmentation (+400 points)

• Segment your audience and deliver the right message to the right person at the right time. - Approx 1 hr 5 mins

Link: Email Creation Best Practices and Tips - Trailblazer community documentation - Approx 10 mins

Module 19: Content Builder Basics (+300 points)

• Learn how Content Builder can help you organize and manage your content. - Approx 30 mins

Link: Introduction to Programmatic Marketing Content - Salesforce Developer Documentation - Approx 5 mins

Module 20: Einstein Content Selection Basics (+200 points)

• Use AI to select the best email content for your subscribers. - Approx 20 mins

Task: Marketing Automation - Exam Weight 26%

Module 21: Customer Journey Basics (+300 points)

• Connect your data, departments, and channels to deliver great 1-to-1 customer experiences. - Approx 25 mins

Link: Email Marketing Automation Tips - Salesforce Best Practices - Approx 15 mins

Module 22: Marketing Cloud Engagement APIs (+500 points)

• Create your ideal integration with the Marketing Cloud Engagement REST and SOAP APIs. - Approx 30 mins

Module 23: Automation Studio Activities (+400 points)

• Create tasks in Marketing Cloud Engagement with activities, SQL queries, and API requests. - Approx 25 mins

Module 24: Journey Builder Basics (+300 points)

• Get started with the Journey Builder app. - Apporx 20 mins

Module 25: Quick Start: Create and Send a Message in Journey Builder (+200 points)

• Create and send a single message using Journey Builder. - Approx 10 mins

Module 26: Journey Builder Campaigns (+400 points)

• Plan, build, and launch a welcome campaign in Journey Builder. - Approx 25 mins

Module 27: Path Optimizer in Journey Builder (+200 points)

• Identify the most effective journey for your customers with Path Optimizer. - Approx 30 mins

Module 28: Advanced Customer Journeys (+400 points)

• Build engaging journeys for each stage in the customer lifecycle. - Approx 35 mins

Task: Subscriber and Data Management - Exam Weight 26%

Link: Getting Started with the Marketing Cloud: Adding Subscribers - Salesforce Video - Approx 1 hr

Link: Data Extensions with Enhanced Subscriber Feature - Trailblazer Community Documentation - Approx 30 mins

Link: 8 Stories of Email Success - Marketing Cloud Customers Creating Email that Delivers - Approx 20 mins

Link: Use the SQL Query Activity - Trailblazer Community Documentation - Approx 15 mins

Link: Audience Builder - Trailblazer Community Documentation - Approx 15 mins

Link: Autosuppression Lists - Trailblazer Community Documentation - Approx 15 mins

Task:Insights and Analytics - Exam Weight 16%

Module 29: Marketing Cloud Engagement Setup (+500 points)

• Set up your Marketing Cloud Engagement account, add users, send emails, and track results. - Approx 1 hr 35 mins

Link: Tracking in Email Studio - Trailblazer Community Documentation - Approx 15 mins

Module 30: Journey Campaign Analytics and Optimization (+300 points)

• Improve your journey campaigns and measure their performance. - Approx 20 mins

Module 31: Intelligence Reports for Engagement (+400 points)

• Generate, view, and share detailed campaign-level data using Intelligence Reports. - Approx 20 mins

Task: Additional Preparation - Official Practice Exam

1. Link: Certified Marketing Cloud Email Specialist Practice Exam
   (Optional) This test will provide you the opportunity to take a practice test of the Marketing Cloud Certified Email Specialist exam. - Approx 1 hr
2. Module 32: Marketing and Consumer Privacy (+200 points)
   Learn about the latest consumer privacy regulations and how to navigate them. - Approx 15 mins
3. Module 33: Marketing Cloud Engagement Data Management (+500 points)
   Create a data model and organize your data in Marketing Cloud Engagement. - Approx 40 mins
4. Module 34: Email Deliverability Essentials (+400 points)
   Improve your email deliverability to generate more email marketing revenue. - Approx 25 mins

About the Salesforce Marketing Cloud Email Specialist Credential

The Salesforce Marketing Cloud Email Specialist credential is designed for individuals who can demonstrate knowledge, skills, and experience in email marketing best practices in the following areas: content creation, subscriber and data management, delivery, and analytics within the Marketing Cloud Email application.

The Salesforce Marketing Cloud Email Specialist has experience using Marketing Cloud, specifically Email Studio, Content Builder, Journey Builder, and Einstein features, as well as importing data, segmenting data, and running reports that capture email data. They can create solutions that meet email marketing goals. The Marketing Cloud Email Specialist is familiar with product capabilities related to email marketing, report generation, and data management.

Audience Description: Salesforce Marketing Cloud Email Specialist

The Salesforce Marketing Cloud Email Specialist has experience using the Salesforce Marketing Cloud Email application tools in executing both tactical and strategic email campaigns. This user knows how to build email marketing campaigns while leveraging a content system, segmentation, automation, tracking, and analytics to make data-driven decisions to optimize email campaigns. The Email Specialist is also able to troubleshoot and solve basic Marketing Cloud-specific issues.

The Salesforce Marketing Cloud Email Specialist generally has at least 6 months of experience using the Marketing Cloud Email application and associated tools.

The Salesforce Marketing Cloud Email Specialist has an awareness of marketing terminology and best practices and has the experience, skills, and knowledge to:

• Build email marketing campaigns leveraging the various tools within Email Studio, including Content Builder.
• Build relational data models.
• Send emails using email application sending methods.
• Build email automations using Automation Studio and Journey Builder.
• Create reports of email tracking data.
• Use Marketing Cloud Einstein to leverage AI-driven personalization for Emails.
• Invest time in studying the resources listed in this exam guide and the additional study materials provided by Salesforce.
• A candidate for this exam should have a basic understanding of Marketing Cloud Server Side Scripting Languages (AMPscript, GTL, SSJS) and email development and design with HTML and CSS.
• The candidate does NOT need in-depth knowledge of development skills (HTML, CSS, SFMC Server-side languages, JS) and of designing or developing custom API integrations.

ABOUT THE EXAM
Candidates should demonstrate knowledge, skills, and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations.

• Get the Exam Guide

Salesforce is used by a wide range of companies from small start-ups to large enterprise companies in various industries. Getting indept knowledge of Salesforce Platform then can boost your professional career and get you a bright future. You them should start looking at the road ahead using this Certification Guide.

In order to acquire the necessary skills you should start your Learning path online using the official learning Platform called Trialhead.

Trails are guided learning paths through modules and projects that help you cover the most ground in the shortest amount of time. Consider them your personal game plan for exploring new skills. You will find over 200 learning Models in different subjects, according to defferent roles, your level and the product you are interested in.

The learning Object you will find in Trailhead shall allow you to prepare for a Salesforce Credential Certification. Thus you may choose between 5 different paths: Salesforce Administrator, Salesforce Architect, Salesforce Developer, Salesforce Marketer, Salesforce Consultant.

Further Details can be found at https://www.salesforce.com/content/dam/web/en_us/www/documents/datasheets/certification-guide.pdf

Be Advised, accessing the Exam Salesforce Credential is going to be difficult and it's not for free! So get busy studying all Learning content in Trailhead!

When the time comes, and you'll feel ready to get your Certification, this is what you'll find:

• Content: 60 multiple-choice/multiple-select questions
• Time allotted to complete the exam: 105 minutes
• Passing score: 67%
• Registration fee: USD 200 plus applicable taxes as required per local law
• Retake fee: USD 100 plus applicable taxes as required per local law
• Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment on scheduling an exam.
• References: No hard-copy or online materials may be referenced during the exam.

Don't be surprised, it's totally worthed!

This course is managed by the external partner Trailhead. In order to take this course you will need to register on their Academy platform where you can take advantage of this and many other courses on offer. Trailhead will not issue you a Certification. We will do it!

Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.