Corso Prepare for your Marketing Cloud Email Specialist Credential

Course delivered in English
Lessons: 32
Level: Intermediate
Access: Free Online Course (Audit)

Course info:

This is a Trailmix created for you in the Trailhead Academy that should help you prepare for Your Marketing Cloud Administrator Certification Exam Prework. Get ready for the Marketing Cloud Administrator certification exam upon completion will also assign you a total of +10.300 points

Content:

Link: Marketing Cloud Email Specialist Overview - Approx 10 min
At this link you will find all necessary information to start preparing to sit Marketing Cloud Email Specialist Credentials. Exam guide, recommended courses, signing up for your exam, etc.

Link: 7 Key Tips for Acing Your Marketing Cloud Email Specialist Certification - Approx 10 min
Salesforce 360 Blog

Activity: Email Marketing Best Practices - Exam Weight 10%

Module 1: Nozioni di base su Marketing Cloud Engagement (+300 points)

• Esplora la nostra potente suite di prodotti e inizia a creare la tua strategia di marketing digitale - Approx 20 min

Link: Trailblazers of Email Anthology
Downloadable version of the Trailblazers of Email Anthology - Approx 10 min

Module 2: Email Studio Basics (+200 points)

• Tour Email Studio and discover tools to manage subscribers and create personalized emails. - Approx 30 min

Link: CAN-SPAM Compliance
Trailblazer Community Documentation - Approx 10 min

Module 3: Email Marketing Strategies (+500 points)

• Discover best practices to use when designing and sending an email. - Approx 1 hr 15 min

Module 4: European Union Privacy Law Basics (+300 points)

• Learn about the General Data Protection Regulation (GDPR) and how to comply. - Approx 30 min

Modulo 5: California Consumer Privacy Act Basics (+400 points)

• Learn about the California Consumer Privacy Act (CCPA) and how to comply. - Approx 35 min

Link: Email Deliverability Best Practices
Trailblazer Community Documentation - Approx 10 min

Module 6: Marketing Automation Strategies (+400 points)

• Learn to scale your marketing efforts using first-party data, templates, and automations. - Approx 40 min

Link: Easy Ways to Grow Subscriber Acquisition
Easy Ways to Quickly Grow Your Email Subscriber Base - Approx 10 min

Module 7: Marketing Cloud Engagement Einstein Activation: Quick Look (+100 points)

• Activate Einstein features in Marketing Cloud Engagement. - Approx 15 min

Module 8: Einstein Messaging Insights: Quick Look (+100 points)

• Gain insights on how your emails and journeys perform in Marketing Cloud Engagement. - Approx 5 min

Module 8: Einstein Engagement Scoring in Marketing Cloud Engagement (+300 points)

• Automate segmentation for email and mobile campaigns with Einstein Engagement Scoring. - Approx 45 min

Module 9: Einstein Send Time and Frequency Optimization (+300 points)

• Select the best send time and frequency using Einstein in Marketing Cloud Engagement. - Approx 25 min

Activity: Content Creation and Email Delivery - Exam Weight 24%

Link: Email Design Best Practices
The Email Design Best Practices You Need to Know - Approx 10 min

Module 10: Email Creation and Sending (+300 points)

• Learn the three steps to creating effective marketing emails. - Approx 30 min

Module 11: Marketing Content Creation (+300 points)

• Learn the value of successful content and how our tools can help you create it. - Approx 25 min

Module 12: Interactive Email Forms (+400 points)

• Gather customer data directly from your email using Interactive Email Forms. - Approx 50 min

Module 13: Content Builder Features (+500 points)

• Learn how to use Content Builder to create a library of customized, reusable content. - Approx 35 min

Module 14: Quick Start: Create and Send an Email with Marketing Cloud Engagement (+300 points)

• Build and test your marketing email. - Approx 45 min

Module 15: Send Management in Marketing Cloud Engagement (+400 points)

• Ensure email delivery using sender authentication, Reply Mail Management, and more. - Approx 25 min

Module 15: Transactional Messaging (+400 points)

• Learn how and when to communicate with customers through transactional messages. - Approx 40 min

Module 16: Audience Segmentation (+400 points)

• Segment your audience and deliver the right message to the right person at the right time. - Approx 1 hr 5 min

Link: Email Creation Best Practices and Tips
Trailblazer community documentation - Approx 10 min

Module 17: Content Builder Basics (+300 points)

• Learn how Content Builder can help you organize and manage your content. - Approx 30 min

Link: Introduction to Programmatic Marketing Content
Salesforce Developer Documentation - Approx 5 min

Module 18: Einstein Content Selection Basics (+200 points)

• Use AI to select the best email content for your subscribers. - Approx 20 min

Activity: Marketing Automation - Exam Weight 26%

Module 19: Customer Journey Basics (+300 points)

• Connect your data, departments, and channels to deliver great 1-to-1 customer experiences. - Approx 25 min

Link: Email Marketing Automation Tips
Salesforce Best Practices - Approx 15 min

Module 20: Marketing Cloud Engagement APIs (+500 points)

• Create your ideal integration with the Marketing Cloud Engagement REST and SOAP APIs. - Approx 30 min

Module 21: Automation Studio Activities (+400 points)

• Create tasks in Marketing Cloud Engagement with activities, SQL queries, and API requests. - Approx 25 min

Module 22: Journey Builder Basics (+300 points)

• Get started with the Journey Builder app. - Apporx 20 min

Module 23: Quick Start: Create and Send a Message in Journey Builder (+200 points)

• Create and send a single message using Journey Builder. - Approx 10 min

Module 24: Journey Builder Campaigns (+400 points)

• Plan, build, and launch a welcome campaign in Journey Builder. - Approx 25 min

Module 25: Path Optimizer in Journey Builder (+200 points)

• Identify the most effective journey for your customers with Path Optimizer.- Approx 30 min

Module 26: Advanced Customer Journeys (+400 points)

• Build engaging journeys for each stage in the customer lifecycle. - Approx 35 min

Activity: Subscriber and Data Management - Exam Weight 26%

Link: Getting Started with the Marketing Cloud: Adding Subscribers
Salesforce Video - Approx 1 hr

Link: Data Extensions with Enhanced Subscriber Feature
Trailblazer Community Documentation - Approx 30 min

Link: 8 Stories of Email Success
Marketing Cloud Customers Creating Email that Delivers - Approx 20 min

Link: Use the SQL Query Activity
Trailblazer Community Documentation - Approx 15 min

Link: Audience Builder
Trailblazer Community Documentation - Approx 15 min

Link: Autosuppression Lists
Trailblazer Community Documentation - Approx 15 min

Activity: Insights and Analytics Exam Weight 16%

Module 27: Marketing Cloud Engagement Setup (+500 points)

• Set up your Marketing Cloud Engagement account, add users, send emails, and track results.- Approx 1 hr 35 min

Link: Tracking in Email Studio
Trailblazer Community Documentation - Approx 15 min

Module 28: Journey Campaign Analytics and Optimization (+300 points)

• Improve your journey campaigns and measure their performance. - Approx 20 min

Module 29: Intelligence Reports for Engagement (+400 points)

• Generate, view, and share detailed campaign-level data using Intelligence Reports. - Approx 20 min

Activity: Additional Preparation
Official Practice Exam

Link: Certified Marketing Cloud Email Specialist Practice Exam
(Optional) This test will provide you the opportunity to take a practice test of the Marketing Cloud Certified Email Specialist exam. Approx 1 hr

Module 30: Marketing and Consumer Privacy (+200 points)

• Learn about the latest consumer privacy regulations and how to navigate them. - Approx 15 min

Module 31: Marketing Cloud Engagement Data Management (+500 points)

• Create a data model and organize your data in Marketing Cloud Engagement. - Approx 40 min

Modulo 32: Email Deliverability Essentials (+400 points)

• Improve your email deliverability to generate more email marketing revenue. - Approx 25 min

Marketing Cloud Email Specialist

ABOUT THE EXAM
Candidates should demonstrate knowledge, skills, and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations. In order to get more information

• Get the Exam Guide
• Study & Prepare (with this course)
• Learn at your own pace with a learning path designed just for you.

Salesforce is used by a wide range of companies from small start-ups to large enterprise companies in various industries. Getting indept knowledge of Salesforce Platform then can boost your professional career and get you a bright future. You them should start looking at the road ahead using this Certification Guide.

In order to acquire the necessary skills you should start your Learning path online using the official learning Platform called Trialhead.

Trails are guided learning paths through modules and projects that help you cover the most ground in the shortest amount of time. Consider them your personal game plan for exploring new skills. You will find over 200 learning Models in different subjects, according to defferent roles, your level and the product you are interested in.

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Further Details can be found at https://www.salesforce.com/content/dam/web/en_us/www/documents/datasheets/certification-guide.pdf

Be Advised, accessing the Exam Salesforce Credential is going to be difficult and it's not for free! So get busy studying all Learning content in Trailhead!

When the time comes, and you'll feel ready to get your Certification, this is what you'll find:

• Content: 60 multiple-choice/multiple-select questions
• Time allotted to complete the exam: 105 minutes
• Passing score: 67%
• Registration fee: USD 200 plus applicable taxes as required per local law
• Retake fee: USD 100 plus applicable taxes as required per local law
• Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment on scheduling an exam.
• References: No hard-copy or online materials may be referenced during the exam.

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This course is managed by the external partner Trailhead. In order to take this course you will need to register on their Academy platform where you can take advantage of this and many other courses on offer. Trailhead will not issue you a Certification. We will do it!

Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.