Corso Prepare for Your Salesforce Marketing Cloud Consultant Credential
Course delivered in English
Lessons: 32
Level: Intermediate
Access: Free Online Course (Audit)
Course info:
This is a Trailmix created for you in the Trailhead Academy that should help you get ready for the Marketing Cloud Consultant credential
and upon completion will also assign you a total of +12.000 points.
The Salesforce Administrator credential program is designed for administrators who possess broad knowledge of customizing Salesforce, but also have the additional Consultancy skills to gather requirements and manage the project life cycle of a Marketing Cloud implementation. . You should expect a total effort of approx 30 hours to complete all Trailmix below liste. Totally worthed!
Content:
- Link: Marketing Cloud Consultant Overview
Exam Guide, Scheduling your Exam, Recommended Courses, and Quick Facts. - Link: Prerequisite Marketing Cloud Administrator
Marketing Cloud Administrator is a prerequisite for Marketing Cloud Consultant.
Module 1: Marketing Cloud Engagement Account Optimization (+200 points)
Review your account setup, risk factors, and data hygiene for peak sending performance. - Approx 20 mins
Module 2: Distributed Marketing Features (+300 points)
Learn to send branded, personalized messages to customers with Distributed Marketing. - Approx 55 mins
Module 3: Send Management in Marketing Cloud Engagement (+400 points)
Ensure email delivery using sender authentication, Reply Mail Management, and more. -Approx 25 mins
Module 4: Email Deliverability Essentials (+400 points)
Improve your email deliverability to generate more email marketing revenue. - Approx 25 mins
Module 5: Marketing Cloud Engagement Developer Basics (+400 points)
Get to know the tools and technologies you use to develop for Marketing Cloud Engagement. - Approx 1 hr
Module 6: Marketing Cloud Engagement Programmatic Languages (+500 points)
Get to know the programmatic languages for Marketing Cloud Engagement. - Approx 30 mins
Module 7: Marketing Cloud Engagement Data Management (+500 points)
Create a data model and organize your data in Marketing Cloud Engagement. - Approx 40 mins
- Link: Configure an External Integration Component - Trailblazer Community Documentation - Approx 20 mins
- Link: Distributed Marketing - Trailblazer Community Documentation - Approx 30 mins
- Link: Intro to Marketing Cloud APIs - Developer Documentation - Approx 15 mins
- Link: Contact Builder in Marketing Cloud - Trailblazer Community Documentation - Approx 30 mins
Task: Integration - Exam Weight 20%
Module 8: Marketing Automation Strategies (+400 points)
Learn to scale your marketing efforts using first-party data, templates, and automations. - Approx 40 mins
Module 9: Ingestion and Modeling in Data Cloud (+500 points)
Connect your data sources and define their relationship in Data Cloud.- Approx 45 mins
Module 10: Personalized Email Marketing (+500 points)
Manage preferences, create personalized content, and test your emails. - Approx 40 mins
Module 11: Marketing Cloud Advertising Implementation (+500 points)
Learn how to set up and start using Marketing Cloud Advertising functionality. - Approx 35 mins
Module 12: Marketing Cloud Personalization Basics (+300 points)
Discover real-time personalization and interaction management and prep for implementation. - Approx 40 mins
- Link: Marketing Cloud Connect - Trailblazer Community Documentation - Approx 1 hr
- Link: Email Sends - Trailblazer Community Documentation - Approx 30 mins
- Link: Advertising Studio - Trailblazer Community Documentation - Approx 20 mins
- Link: Social Studio - Trailblazer Community Documentation - Approx 30 mins
Task: Account Configuration - Exam Weight 12%
Module 13: Marketing Cloud Engagement Setup (+500 points)
Set up your Marketing Cloud Engagement account, add users, send emails, and track results. - Approx 1 hr 35 mins
Module 14: Mobile Messaging Strategies (+400 points)
Maximize your mobile marketing with SMS, app, Facebook, and LINE messages. - Approx 40 mins
Module 15: App Messaging with MobilePush (+400 points)
Send push notifications and location-based messages in Marketing Cloud Engagement. - Approx 35 mins
Module 16: SMS Messaging with MobileConnect (+500 points)
Reach your customers on mobile with targeted text messages. - Approx 1 hr 15 mins
- Link: Marketing Cloud Tenant Types - Salesforce Trailblazer Documentation - Approx 10 mins
- Link: Your Subdomain and Your Tenant's Endpoints - Developer Documentation - Approx 15 mins
- Link: Marketing Cloud Setup - Trailblazer Community Documentatiton - Approx 30 mins
- Link: Reply Mail Management for Marketing Cloud Email - Trailblazer Community Documentation - Approx 30 mins
- Link: Email Deliverability Best Practices for Email Studio - Trailblazer Community Documentation - Approx 20 mins
Task: Automation - Exam Weight 20%
Module 17: Journey Builder Campaigns (+400 points)
Plan, build, and launch a welcome campaign in Journey Builder. - Approx 25 mins
Module 18: Engagement Splits in Journey Builder using AMPscript (+300 points)
Create journeys based on engagement with email links that use AMPscript. - Approx 25 mins
Task: Data Modeling and Management - Exam Weight 21%
Module 19: Marketing Cloud Engagement Contact Management (+500 points)
Use Contact Builder to manage your Marketing Cloud Engagement contacts. - Approx 30 mins
Module 20: Data Cloud Basics for Marketers (+300 points)
Discover the customer data platform for marketers and prepare for implementation. - Approx 20 mins
Module 21: Marketing Cloud Engagement Send Logging (+300 points)
Create send logging data extensions to capture detailed information about your sends.- Approx 20 mins
- Link: Send Logging in Email Studio - Trailblazer Community Documentation - Approx 10 mins
- Link: SQL Query Activity - Trailblazer Community Documentation - Approx 1 hr
- Link: Data Designer in Contact Builder - Trailblazer Community Documentation - Approx 30 mins
- Link: Suppression Lists in Marketing Cloud - Trailblazer Community Documentation - Approx 20 mins
- Link: All Contacts in Contact Builder - Trailblazer Community Documentation - Approx 45 mins
- Link: All Subscribers List in Email Studio - Trailblazer Community Documentation - Approx 15 mins
- Link: Subscriber Key - Trailblazer Community Documentation - Approx 15 mins
Task: Messaging - Exam Weight 11%
Module 22: AMPscript for Marketers (+400 points)
Get to know AMPscript and embrace your inner developer. - Approx 20 mins
Module 23: Interactive Email Forms (+400 points)
Gather customer data directly from your email using Interactive Email Forms. - Approx 50 mins
Module 24: Einstein Content Selection Basics (+200 points)
Use AI to select the best email content for your subscribers. - Approx 20 mins
Module 25: Einstein Content Selection Solutions (+500 points)
Solve common content challenges using Einstein Content Selection. - Approx 1 hr
Module 26: Customer Journey Basics (+300 points)
Connect your data, departments, and channels to deliver great 1-to-1 customer experiences. - Approx 25 mins
Module 27: Journey Builder Basics (+300 points)
Get started with the Journey Builder app. - Approx 20 mins
Module 28: Quick Start: Create and Send a Message in Journey Builder (+200 points)
Create and send a single message using Journey Builder. - Approx 10 mins
Module 30: Path Optimizer in Journey Builder (+200 points)
Identify the most effective journey for your customers with Path Optimizer. - Approx 30 mins
Module: Journey Campaign Analytics and Optimization (+300 points)
Improve your journey campaigns and measure their performance. - Approx 20 mins
Module 31: Advanced Customer Journeys (+400 points)
Build engaging journeys for each stage in the customer lifecycle. - Approx 35 mins
Module 32: Custom Activities in Journey Builder (+300 points)
Explore ready-made Journey Builder activities and build custom activities. - Approx 15 mins
- Link: Marketing Cloud Mobile Studio - Trailblazer Community Documentation - Approx 15 mins
- Link: Triggered Emails in Email Studio - Trailblazer Community Documentation - Approx 1 hr
- Link: Transactional Send Journeys - Trailblazer Community Documentation - Approx 30 mins
- Link: Prepare for Your Salesforce Marketing Cloud Consultant Credential
(Optional) Instructors will present different scenarios tied to the exam objectives to help prepare you for your exam. - Link: Certification Days
(Optional) Join a free, half-day webinar to help you prepare for your Salesforce Certification - Link: Prepare for your Marketing Cloud Consultant Exam (CRT550)
(Optional) Instructors will present different scenarios tied to the exam objectives to help prepare you for your exam.
About the Salesforce Administrator Exam and Program
A Marketing Cloud Consultant specialises in implementing the Marketing Cloud solution for customers. They will have Marketing Cloud Admin Skills but also have the additional Consultancy skills to gather requirements and manage the project life cycle of a Marketing Cloud implementation. They may work for a Salesforce Partner and implement Marketing Cloud for a range of customers or work as a contractor and get placed in-house to manage a Marketing Cloud Platform.
This person would, therefore, need to be able to engage with key stakeholders and understand the marketing needs, in order to translate into technical requirements.
ABOUT THE EXAM
Candidates should demonstrate knowledge, skills, and experience using Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations..
Salesforce is used by a wide range of companies from small start-ups to large enterprise companies in various industries. Getting indept knowledge of Salesforce Platform then can boost your professional career and get you a bright future. You them should start looking at the road ahead using this Certification Guide.
In order to acquire the necessary skills you should start your Learning path online using the official learning Platform called Trialhead.
Trails are guided learning paths through modules and projects that help you cover the most ground in the shortest amount of time. Consider them your personal game plan for exploring new skills. You will find over 200 learning Models in different subjects, according to defferent roles, your level and the product you are interested in.
The learning Object you will find in Trailhead shall allow you to prepare for a Salesforce Credential Certification. Thus you may choose between 5 different paths: Salesforce Administrator, Salesforce Architect, Salesforce Developer, Salesforce Marketer, Salesforce Consultant.
Further Details can be found at https://www.salesforce.com/content/dam/web/en_us/www/documents/datasheets/certification-guide.pdf
Be Advised, accessing the Exam Salesforce Credential is going to be difficult and it's not for free! So get busy studying all Learning content in Trailhead!
When the time comes, and you'll feel ready to get your Certification, this is what you'll find:
- Content: 60 multiple-choice/multiple-select questions
- Time allotted to complete the exam: 105 minutes
- Passing score: 67%
- Registration fee: USD 200 plus applicable taxes as required per local law
- Retake fee: USD 100 plus applicable taxes as required per local law
- Delivery options: Proctored exam delivered onsite at a testing center or in an online proctored environment on scheduling an exam.
- References: No hard-copy or online materials may be referenced during the exam.
Don't be surprised, it's totally worthed!
This course is managed by the external partner Trailhead. In order to take this course you will need to register on their Academy platform where you can take advantage of this and many other courses on offer. Trailhead will not issue you a Certification. We will do it!
Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.
CRM & Sales