Corso Social Media Mastery

Course delivered in English
Lessons:12
Level: Beginners
Access: Free Online Course (Audit)

Canva Design School Courses
The Canva Design School is Canva's educational platform, blog, interactive workshop series, and teacher resource hub, aimed at increasing the world's visual literacy. The key components of Canva’s Design School are:

• Interactive Online Design Course. Take interactive tutorials on branding, fonts, layouts, images and more. Track your progress and share your results with friends.
• Daily Design Publication. Read great content every day on Canva’s Design School blog. Our range of experts will share practical tips that you can use.
• Teacher Resources Portal and Lesson Plans. A comprehensive series of workshops and lesson plans designed for teachers to use in the classroom. Teach your students the importance of visual communication with practical classroom activities.

Should you have problem understanding english language videos, please be aware that transcripts are also available

Lessons

01.Master social media

• How we define social media
• The value of online communities
• The ultimate goal of social media
• Lesson 1:21

02. Find your focus

• The differences between social media channels
• Why you should focus on one channel
• How to determine which channel you should focus on
• Lesson 1:47

03.Set your goals

• Why we need to track our progress
• How to determine your goals
• What to measure to determine success
• Lesson 1:44

04.Define your style

• How to create your own look and feel for social media
• How to keep your posts consistent
• How to use templates for different content types
• Lesson 1:48

05.Make it visual

• The importance of using visuals in your post
• How to visualize your content ideas
• Tactics to make your post more visual
• Lesson 1:24

06.Color, Contrast & Clarity

• Why beautiful social media posts matter
• How to design a visually attractive post
• How to leverage the three C’s – color, contrast and clarity
• Lesson 1:27

07.Master your videos

• Why people are drawn to video content
• How to use storytelling in your videos
• How to hook your audience in the first three seconds
• Lesson 1:52

08.Tailor your content

• How all channels require different dimensions
• The importance of tailoring your content to each channel
• How to use Magic Resize to tailor your content
• Lesson 1:44

09.Educate, inspire, entertain

• How to come up with new ideas for content
• How to educate, inspire and entertain your audience
• The importance of trying different types of content
• Lesson 1:58

10.Plan ahead

• The importance of creating a content plan
• How to generate content ideas
• How to create a simple social media content plan
• Lesson 1:34

11.Build your community

• The importance of human connection in social media
• Tips for building relationships with your audience
• How to respond to comments effectively
• Lesson 1:46

12. Make your mark

• How to promote your content
• How to leverage all your marketing channels
• How to use small gestures to resonate with your audience
• Lesson 1:36

This course is managed by the external partner Canva Design Academy. In order to take this course you will need to register on their Academy platform where you can take advantage of this and many other courses on offer. Should you wish to dig deeper you might decide to subscribe to a yearly - monthly Paid plan directly with the platform 

Canva Design Academy will not issue a Certificate for completing this course; however we will! Once you have finished the course, go back to the course page in Guilds42 to upload an evidence of completion (screenshot jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.