Course delivered in English
Lessons: 16
Livello: Foundational
Access: Free Online Course (Audit)

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

1. Use Miro as a business tool and learn how to customize our project template using Miro’s features
2. Evaluate value for the customer, personas analysis and relate it to the hands-on project map
3. Define the main stages of the customer journey map
4. Analyse the journey processes and define the customer mapping for the Awareness phase
5. Define and identify the customer path for the Discovery phase
6. Define and classify the Engagement phase customer path
7. Define and identify the customer path for the Purchasing and Attendance phases
8. Understand and classify the post service stage customer path and plan for the next steps

Course delivered in English
Lessons: 5
Level: Beginners/Intermediate
Access: Free Online Course (Audit)

Elevate your UX and boost conversion with powerful copy and action-oriented design. Learn how to implement practical design techniques including optimizing customer touchpoints and crafting compelling content.

This is the third and final course in the Designing for Conversion series — exploring how you can optimize the user experience on your clients’ stores, and increase conversion. The previous courses in this series are Introduction to Design Psychology and Design Principles and Techniques.

Course Details:

INTRODUCTION

• Introduction

CHAPTER 1: PRINCIPLES OF TESTING AND ITERATION

• What are testing and iteration?
• Benefits of testing and iteration
• Knowledge check

CHAPTER 2: AVAILABLE TESTING TECHNIQUES

• Variety of testing techniques
• In-person usability testing
• Remote usability testing
• Unfacilitated usability testing
• Usability benchmarking
• Knowledge check
• Analytics monitoring
• Session recorders
• Knowledge check
• A/B and multivariate testing
• Card sorting
• Semantic differential survey
• Top task analysis
• Snap tests and first click analysis
• Knowledge check

CHAPTER 3: USABILITY TESTING RECOMMENDATIONS

• Accessible testing
• Participant demographics
• Participant Numbers
• Testing facilities
• Session duration
• Session tasks
• Session frequency
• Knowledge check

CHAPTER 4: A/B AND MULTIVARIATE TESTING TECHNIQUES

• A/B testing in depth
• A/B testing tools
• Test close to the point of conversion
• Focus on micro-conversions
• Number of variations
• Level of change
• Knowledge check

CHAPTER 5: CONCLUSION

• Putting testing into action
• Next steps
• Feedback

Course delivered in English
Lessons: 5
Level: Beginners/Intermediate
Access: Free Online Course (Audit)

From intuitive UX to smart defaults, design psychology impacts sales conversion for Shopify merchants. Learn how design can reduce cognitive load and impact decision making from an ecommerce perspective.

This is the first course in the Designing for Conversion series — about exploring how you can optimize the user experience on your clients’ stores, and increase conversion. The next courses in the series are Design Principles and Techniques and Design Testing and Iteration.

INTRODUCTION

• Introduction to Design Psychology

CHAPTER 1: DECISION MAKING

• Decision making
• Logical decision making
• Survival instincts
• Needs and desires
• Perceived value
• Social Influences
• Rational thinking
• Knowledge Check

CHAPTER 2: DESIGNING FOR COGNITIVE LOAD

• The cost of over-thinking
• Mental models
• Choice paralysis
• Perception of ease
• Knowledge Check

CHAPTER 3: THE CONCEPT OF DEFAULTS

• Types of Defaults
• The foundational rule of defaults
• Using pre-populated fields in forms
• Use what you know about users
• Don’t ask for data users have already provided
• Don’t use defaults for input fields that require user attention
• Don’t pre-fill controls to your own benefit
• Knowledge Check

CHAPTER 4: THE PSYCHOLOGY OF PERSUASION

• Dark Patterns
• The problems with dark patterns
• Ethical persuasion
• Knowledge Check

CHAPTER 5: CONCLUSION

• Being mindful of design psychology
• Next steps
• Feedback

Course delivered in English
Lessons: 5
Level: Beginners/Intermediate
Access: Free Online Course (Audit)

Maximize the value of your design work by focusing on testing, and optimizing store designs. Discover tangible techniques - from A/B testing to card sorting - to help iterate and improve your client’s sales.

This is the second course in the Designing for Conversion series — exploring how you can optimize the user experience on your clients’ stores, and increase conversion. The first course in the series is Introduction to Design Psychology. Design Testing and Iteration is the next course in the series.

INTRODUCTION

• Focusing on practical considerations

CHAPTER 1: TIMING

• Understanding the customer journey
• Risks and rewards
• Knowledge check

CHAPTER 2: COPY TO CONVERT

• Crafting careful copy
• Credibility
• Benefits and features
• Clarity and conciseness
• Trust and tone
• Knowledge check

CHAPTER 3: DESIGN PRINCIPLES FOR CALLS TO ACTION

• Six approaches for an effective CTA
  1. Positioning
  2. Imagery
  3. Negative space
  4. Screen real estate
  5. Contrast and color
  6. Animation
• Knowledge check

CHAPTER 4: COUNTERING CART ABANDONMENT

• Combating dropout
• Remove distraction
• Provide positive reinforcement
• Create a sense of positive progression
• Continually communicate during delivery
• Knowledge check

CHAPTER 5: CONCLUSION

• Putting psychology in action
• Next Steps
• Feedback

Certification delivered in English
Lessons: 1
Level: Beginners/Intermediate
Access: Free Online Course (Audit)

Do you grasp the nuances of Shopify’s platform? The Product Fundamentals certification demonstrates your understanding of the product basics, including core features and store operations, extensions and integrations, apps, themes, and Shopify Plus.

Certification delivered in English
Lessons: 1
Level: Beginners/Intermediate
Access: Free Online Course (Audit)

Are you a Shopify app developer? The Shopify App Development Certification tests your understanding of public and private app development best practices, including your ability to build intuitive merchant experiences and use Shopify’s development tools and resources.

Course delivered in English
Lessons: 6
Level: Beginners/Intermediate
Access: Free Online Course (Audit)

Whether you build products or offer client services, the Shopify ecosystem has endless resources to get you started. Get to know the business opportunities and technical tools available to designers, app developers, and software specialists.

This course is intended to introduce Shopify’s development opportunities to a broad audience and does not contain in-depth technical tutorials. For an in-depth look at Shopify app development practices please consult our App development fundamentals course.

Course Structure:

INTRODUCTION TO SHOPIFY DEVELOPMENT

• Introduction
• Developing for commerce
• Development purpose
• Benefits of developing with Shopify
• Knowledge check

SERVICE OPPORTUNITIES

• Store setup and configuration
• Extending Shopify’s core features
• Migrating merchants to Shopify
• Knowledge check
• Integrating third party software with Shopify
• Building new sales channels
• Connecting online retail to in-store buying experiences
• Knowledge check

PRODUCT OPPORTUNITIES

• Extending Shopify’s core features
• Knowledge check
• Extending the reach of merchants
• Integrating third party tools and services with Shopify
• Knowledge check

KEY CONSIDERATIONS FOR DEVELOPING WITH SHOPIFY

• Understanding the merchant
• Knowledge check
• Platform requirements
• Publishing considerations
• Knowledge check
• Development best practices
• Knowledge check

SHOPIFY’S DEVELOPER TOOLKIT

• Developer tools overview
• Liquid Overview
• Shopify API Overview
• Development tools and libraries

NEXT STEPS

• Development support, tools, and resources
• Feedback