Descrizione del corso

Course delivered in English
Lessons: 4
Level: Beginners
Access: Free Online Course (Audit)

Contextual Marketing is a FREE Certification Course:

Who is this for?

• Marketers
• Marketing Manager

Course Details:

6 lessons, 26 videos, 0 quizzes for approx 1:18 hours

1. Fundamentals of Contextual Marketing
   3 videos (10 minutes) by Rachel Sheldon
2. Designing the User Experience
   3 videos (18 minutes) by Rachel Sheldon
3. Using Personalization in Contextual Marketing
   3 videos (8 minutes) by Rachel Sheldon
4. Segmenting With Context
   7 videos (18 minutes) by Rachel Sheldon
5. Planning a Contextual Marketing Strategy
   2 videos (8 minutes) by Rachel Sheldon
6. Creating Smart Content in HubSpot
   7 videos (16 minutes) by Rachel Sheldon

Obiettivi

Struttura

Instructions:

The educational resources (such as Videos, Quizzes, and Workbooks) are free to go through. If you want to become certified, there are additional practical exercises that require a Pro or Enterprise HubSpot subscription. With contextual marketing, you can personalize your website to the people who are most important to your business. 

In the Contextual Marketing certification course, you'll learn how to create a website experience tailored to your visitors’ needs and preferences. The content in this certification is closely tied to who your contacts are and how they're segmented. 

To get the most out of this course, you should have at least 500 contacts in your HubSpot CRM and should feel comfortable with lead segmentation strategies. You should also have clearly developed buyer personas and content tailored to each stage of the buyer's journey.