Course delivered in English
Lessons: 7
Level: Beginners
Access: Free Online Course (Audit)

Course Info:

Learn What Content Marketing is and How to Do It - FREE Certification Course
This certification course will give you an overview of how to become an effective content marketer.

This Certification Course is managed by our patner Hubspot. In order to get this certification you will be required to unrole onto Hubspot Academy Platform, where you will be able to find this and many other courses and Certifications.

Be Advised: during the unroling process you might be prompted a Company domani and the name of the Company. Please enter guilds42.com e Guilds42 when asked.

Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.

Course delivered in English
Lessons: 5
Level: Beginners
Access: Free Online Course (Audit)

Course info:

Automating Your Ads in HubSpot course has 5 videos and can be completed in just 13 minutes

Lesson Description:

• The Benefits of Pairing Workflows with Ads - 2 minuti
• Trigger a Lead Nurturing Workflow Using Ads Interactions - 3 minuti
• How to Trigger a Lead Nurturing Workflow Using Ads Interactions - 2 minuti
• Customize Your HubSpot Ads Audiences with Workflows - 3 minuti
• How to Customize Your HubSpot Ads Audiences with Workflows - 3 minuti
• Practical exercise: Create a Lead Nurturing Workflow for Your Ads in HubSpot

Exercise instructions

This exercise is required in order to complete the lesson. It will be graded automatically.

• Make sure your account meets the criteria.
• Should you need to open a developer licence (free) you should follow instructions here
• When you've finished the exercise, it'll be graded within 24 hours.
• You must pass this exercise to become certified.

Course delivered in English
Lessons: 14
Level: Intermediate
Access: Free Online Course (Audit)

Course info:

Content Marketing: Learn What Content Marketing is and How to Do It - FREE Certification Course
This certification course will give you an overview of how to become an effective content marketer.

This Certification Course is managed by our patner Hubspot. In order to get this certification you will be required to unrole onto Hubspot Academy Platform, where you will be able to find this and many other courses and Certifications.

Be Advised: during the unroling process you might be prompted a Company domani and the name of the Company. Please enter guilds42.com e Guilds42 when asked.

Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.

Course delivered in English
Lessons: 4
Level: Beginners
Access: Free Online Course (Audit)

Contextual Marketing is a FREE Certification Course:

Who is this for?

• Marketers
• Marketing Manager

Course Details:

6 lessons, 26 videos, 0 quizzes for approx 1:18 hours

1. Fundamentals of Contextual Marketing
   3 videos (10 minutes) by Rachel Sheldon
2. Designing the User Experience
   3 videos (18 minutes) by Rachel Sheldon
3. Using Personalization in Contextual Marketing
   3 videos (8 minutes) by Rachel Sheldon
4. Segmenting With Context
   7 videos (18 minutes) by Rachel Sheldon
5. Planning a Contextual Marketing Strategy
   2 videos (8 minutes) by Rachel Sheldon
6. Creating Smart Content in HubSpot
   7 videos (16 minutes) by Rachel Sheldon

Course delivered in English
Lessons: 3
Level: Beginners
Access: Free Online Course (Audit)

Course info:

In order to provide value to your contacts, you need to understand their needs. This in turn will allow you to grow your business, and to develop a strategy that helps you be as productive as possible. Learn how to create a contact management and segmentation strategy that's designed to help you send contextual content in emails and create conversations that people want to engage with. That is the power of bringing contact management and segmentation together.

Creating a Contact Management and Segmentation Strategy contains 3 video Lesson and can be completed in approx 18 minutes

• Why is contact management and segmentation important? - 4 minutes
• How do you build a segmentation strategy? - 7 minutes
• What does a segmentation strategy look like? - 4 minutes
• Quiz yourself here - 4 questions

Course delivered in English
Lessons: 3
Level: Beginners
Access: Free Online Course (Audit)

Course info:

Creating a High Performing Email has 3 videos and can be completed in just 30 minutes

• Why focus on high-performing email? - 5 minutes
• How do you create a high-performing email? - 16 minutes
• What do high-performing emails look like? - 6 minutes
• Quiz yourself - 5 questions

Course delivered in English
Lessons: 1
Level: Beginners
Access: Free Online Course (Audit)

Course Info:

A deep understanding of your users and a solid strategy are key to building an effective website. In this lesson, you’ll learn how to develop a user-focused strategy, and you’ll be given the tools and templates to get started.

Hubspot shall not issue a certification for this course, as it is part of the Growth-Driven Design Certification.

Developing a Website Strategy

• Why is it important to develop a strategy? - 2 minutes
• Quiz yourself - 1 question
• How to develop a Growth-Driven Design strategy - 2 minutes
• Quiz yourself - 4 questions
• Setting goals and forecasts - 8 minutes
• Understanding the Jobs to Be Done theory - 8 minutes
• Creating a buyer persona - 7 minuti
• Uncovering your fundamental assumptions - 11 minutes
• Developing a user journey map - 7 minutes
• Creating a website-specific strategy - 6 minutes
• Brainstorming your initial wish list - 4 minutes

Course delivered in English
Lessons: 9
Level: Beginners
Access: Free Online Course (Audit)

Course Info:

This email marketing course will teach you how to create an email marketing strategy that grows your business, and your career. From contact management and segmentation to email deliverability and analyzing your email sends, you’ll learn how to build an email marketing strategy that is human and helpful and builds trust with your contacts. At the end of this course, apply what you've learned with the email marketing tools that come free in your account.

What you'll learn:

• Master the fundamentals of email marketing
• Apply what you learn with HubSpot's free email marketing tool
• Invest in yourself and your career by learning one of the most in-demand skills in digital marketing

Course Details:

• 9 lessons, 28 videos, 9 quizzes for approx 3:18 hours

Course delivered in English
Lessons: 3
Level: Beginners
Access: Free Online Course (Audit)

Course info:

As a marketer, you are likely using multiple systems to manage your data, including Google Analytics and a CRM. Analyzing data across disparate systems can be a challenge. That's where Excel comes in. In this course, you'll learn how to import your data into Excel and use functions, the value of tables and how to use them, how to create your own metrics dashboard, and how to automatically update your data regularly.

Excel for Marketers Crash Course has 11 videos and can be completed in just 60minutes

• Importing and Cleaning Data - 7 minutes
• Counting Items Based on Certain Critera - 5 minutes
• Merge Data From Different List - 6 minutes
• Quiz yourself - 4 questions
• Tables to Make Life Easier- 9 minutes
• Sort and Filter With Tables - 5 minutes
• Pivot Tables From Tables - 8 minutes
• Conditional Formatting to Dynamically Add Color to Reports - 6 minutes
• Quiz yourself - 7 questions
• Charts as a Visualization Tool - 8 minutes
• Dashboards to Display Critical Information - 10 minutes
• Quiz yourself - 4 questions
• Bonus: Using Power Query to do the Heavy Lifting - 7 minutes
• Level Up Your Skills With the GoSkills Basic & Advanced Excel Course - 1 minutes
• Preview the Excel Basic & Advanced Course From GoSkills - 2 minutes

Course delivered in English
Lessons: 3
Level: Beginners
Access: Free Online Course (Audit)

Course Info:

HubSpot Frictionless Sales - FREE Certification Course
The HubSpot Frictionless Sales Course Certification demonstrates your ability to execute an inbound sales process using HubSpot CRM and Sales Hub. It is made up of 3 lessons. At the end of each class, you’ll be given practical exercises so you can immediately apply what you learn. You will need to perform these actions in order to earn your certification. There is also a 50-question, multiple-choice test you will need to pass in order to get certified.

HubSpot Frictionless Sales is a Certification Course which inclues 3 Lessons

1. Enabling your sales team to spend more time selling
   3 videos (15 minutes) - Kyle Jepson
2. Aligning your sales team with your target buyer
   3 videos (15 minutes) - Kyle Jepson
3. Transforming your sales team through a culture of learning
   3 videos (12 minutes) - Kyle Jepson

This Certification Course is managed by our patner Hubspot. In order to get this certification you will be required to unrole onto Hubspot Academy Platform, where you will be able to find this and many other courses and Certifications.

Be Advised: during the unroling process you might be prompted a Company domani and the name of the Company. Please enter guilds42.com e Guilds42 when asked.

Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.

Course delivered in English
Lessons: 3
Level: Beginners
Access: Free Online Course (Audit)

Course info:

If you’re in sales, you’ve probably felt the frustration of having a bunch of meaningless tasks standing between you and your quota. Whether that’s data entry or internal processes or simply trying to find the right information, there are a lot of things that can get in the way of actually selling. Luckily, Sales Hub has a ton of tools designed to help with this very problem. In this lesson, you'll learn to use these tools to become more efficient in prioritizing and communicating with your leads.

Course Structure: Getting Started With Account-Based Marketing (ABM) contains 3 videos and can be completed in approx 24 minutes

• Why You Should Consider an Account Based Approach - 5 minutes
• Five Steps to Creating an Account-Based Marketing Campaign - 9 minutes
• Account-based Tools in HubSpot - 5 minutes
• HubSpot Academy Lesson Survey - Article

Course delivered in English
Lessons: 4
Level: Intermediate
Access: Free Online Course (Audit)

Course info:

In this course, you'll learn how you can take your business from a funnel to a flywheel model. Along the way, you’ll discover strategies that place your customers at the center of your business.

Course Structure:

• Why It's Time to Replace Your Funnel With a Flywheel - 7 minutes
• Making Your CRM the Center of Your Flywheel - 4 minutes
• Understanding the customer journey - 4 minutes
• Creating a customer journey map - 5 minutes
• Quiz yourself - 3 questions
• Why does the flywheel work with HubSpot? - 7 minutes
• How to apply the flywheel: Attract - 8 minutes
• How to apply the flywheel: Engage - 9 minutes
• How to apply the flywheel: Delight - 11 minutes
• Quiz yourself - 5 questions
• Case Study: Office Furniture Warehouse and the Flywheel - 20 minutes
• How to map your flywheel to HubSpot - 5 minutes
• Map Your Flywheel to HubSpot - Template
• Survey: Going From the Funnel to the Flywheel Course

Course delivered in English
Lessons: 7
Level: Intermediate
Access: Free Online Course (Audit)

In the Growth-Driven Design certification course, you’ll learn how to build and optimize a peak-performing website that delivers user value and drives business growth. This includes video training, tools, quizzes, and templates to help you develop a strategy, build a launch pad website, and implement data-driven continuous improvement. The course is made up of seven lessons and a 55-question exam. In addition to the content, you’ll gain access to our global GDD Slack community, where you can ask questions and collaborate with the instructors and thousands of GDD practitioners.

What you'll learn:

• Introduction to agile web design and project management
• Build and optimize a website with GDD methodology
• Transform the way you work and attract more leads

Course Details:

• 7 lessons, 34 videos, 15 quizzes for approx 4:13 hours

Course delivered in English
Lessons: 4
Level: Beginners
Access: Free Online Course (Audit)

Course info:

How to Delight Customers Using Workflows has 4 video lessons and can be completed in less than 20 minutes

Lesson Description:

• The Importance of Delighting Customers - 3 minutes
• How to Build a Workflow for Onboarding Customers - 2 minutes
• How to Create a Workflow Centered on a Date Property - 3 minutes
• How to Create a Workflow for Requesting Customer Feedback - 2 minutes
• Quiz yourself - 2 questions

Course delivered in English
Lessons: 8
Level: Intermediate
Access: Free Online Course (Audit)

This course contains lessons and resources to help web developers learn how to build and manage websites on the HubSpot CMS. You’ll learn how to use the CMS tools to create a wide variety of assets, and how to maximize your effectiveness with these tools to streamline your process and increase your productivity.

1.Getting Started with Hubspot CMS
In this lesson, you’ll learn about the tools and workflows developers use to build a variety of web assets in the HubSpot CMS.
6 videos for a total of 34 minutes

• Introduction to the the HubSpot CMS for Developers - 4 minuti
• Create your free CMS developer account - Article
• Working with the HubSpot CMS - 4 minuti
• Setting up the local development tools - 7 minuti
• A developer’s tour of the HubSpot CMS file manager - 2 minuti
• A developer’s tour of settings in the HubSpot CMS- 5 minuti
• A developer’s tour of navigation options in the HubSpot CMS - 2 minuti
• Join the Developer Slack - Article

2. HubL: The Templating Language of the Hubspot CMS
5 videos for a total of 21 minutes

• What is HubL, and when would you use it? - 4 minuti
• Fundamentals of HubL - 4 minuti
• Module markup in coded templates - 2 minuti
• What are HubL filters, and how are they used? - 4 minuti
• Building a CSS rem macro with HubL - 5 minuti
• Quiz yourself - 2 questions

3. Building Hubspot CMS Templates
3 videos for a total of 16 minutes

• Overview of templates in the HubSpot CMS - 2 minuti
• Creating a template in the HubSpot CMS - 6 minuti
• Drag and drop areas in the HubSpot CMS - 8 minutes

4. Building Hubspot CMS Modules
4 videos for a total of 24 minutes

• Overview of modules in the HubSpot CMS - 3 minuti
• The anatomy of a module - 10 minuti
• Creating a module - 6 minuti
• Using modules in templates - 5 minuti

5.Building Hubspot CMS Themes
3 videos for a total of 25 minutes

• A developer overview of HubSpot CMS themes - 3 minuti
• The anatomy of a HubSpotCMS theme - 13 minuti
• Building a theme - 10 minuti

6. Using HubDB in Hubspot
6 videos for a total of 32 minutes

• What is HubDB, and when would you use it? - 4 minuti
• Basic HubDB implementation - 8 minuti
• Creating dynamic pages with HubDB - 5 minuti
• Database schema and linking tables - 5 minuti
• Using HubDB with JavaScript and the API - 2 minuti
• Importing and exporting tables with CSV files - 4 minuti
• Quiz yourself - 2 questions

7. CMS for developers Practicum
1 chapter for a total of 5 minutes

• CMS for Developers Practicum - 2 minuti read
• Submit link to your finished page (do not use upload option)
• Upload a file or link to your work

8.CMS for developers Next Steps
10 minutes

• Join HubSpot Academy for a live event(HubSpot community)
• HubSpot CMS for Developers Certification Survey (Article)

Exam:
40 minutes to complete

• Here's what you need to know before taking this exam:
• There are 40 questions.
• The exam takes about 40 minuti to complete.
• You must answer 30 questions correctly to pass.
• You must wait 12 hours between attempts.
• You have 3 ore to complete the exam.
• Check your answers before submitting.
• You can’t go back and change them after you click submit.

Course delivered in English
Lessons: 14
Level: Advanced
Access: Free Online Course (Audit)

Course info:

To do inbound marketing well, you need to start your journey with the marketing software the right way. It’s a big platform with a lot of tools, and to get the most value out of them, you need a foundation of knowledge and an understanding of how they all work together. These lessons will equip you with the fundamental understanding you need to do marketing well using HubSpot.

During this course you will be asked to perform 2 Practical Exercises on Hubspot: "Create a Task" and "Create or send a sales email template"

Exercise instructions

• This exercise is required in order to complete the lesson. It will be graded automatically. Make sure your account meets the criteria.
• Should you need to open a developer licence (free) you should follow instructions here (account Developer https://developers.hubspot.com/).
• When you've finished the exercise, it'll be graded within 24 hours.
• You must pass this exercise to become certified.

Course delivered in English
Lessons: 4
Level: Beginners
Access: Free Online Course (Audit)

Course Info:

HubSpot Sales Software - FREE Certification Course
The HubSpot Sales Software Certification demonstrates your ability to execute an inbound sales process using HubSpot CRM and Sales Hub. It is made up of 3 lessons. At the end of each class, you’ll be given practical exercises so you can immediately apply what you learn. You will need to perform these actions in order to earn your certification. There is also a 50-question, multiple-choice test you will need to pass in order to get certified.

This Certification Course is managed by our patner Hubspot. In order to get this certification you will be required to unrole onto Hubspot Academy Platform, where you will be able to find this and many other courses and Certifications.

Be Advised: during the unroling process you might be prompted a Company domani and the name of the Company. Please enter guilds42.com e Guilds42 when asked.

Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.

Course delivered in English
Lessons: 5
Level: Beginners
Access: Free Online Course (Audit)

Course info: In this lesson, you'll understand how the HubSpot CRM is designed to help implement your sales process.

Course Structure:

• Why is the HubSpot CRM important to your sales process? - 2 minutes
• How does the HubSpot CRM organize sales data? - 2 minutes
• How to implement your sales process with HubSpot CRM - 4 minutes
• How to edit deal stages in HubSpot - 1 minute
• Practical exercise - Create a deal

Resources:

Knowledge base: HubSpot's default deal properties (https://knowledge.hubspot.com/deals/hubspots-default-deal-properties)
Knowledge base: Set up and customize your deal pipelines and deal stages (https://knowledge.hubspot.com/deals/set-up-and-customize-your-deal-pipelines-and-deal-stages)

Course delivered in English
Lessons: 7
Level: Beginners
Access: Free Online Course (Audit)

Course info:

Inbound Marketing - FREE Certification Course
Learn inbound marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond. By the end of this certification course, you’ll be well on your way to building your inbound marketing strategy.

This Certification Course is managed by our patner Hubspot. In order to get this certification you will be required to unrole onto Hubspot Academy Platform, where you will be able to find this and many other courses and Certifications.

Be Advised: during the unroling process you might be prompted a Company domani and the name of the Company. Please enter guilds42.com e Guilds42 when asked.

Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.

Course delivered in English
Lessons: 4
Level: Beginners
Access: Free Online Course (Audit)

Course Info:
Learn What Website Optimization Is And How To Do It - FREE Course

Your website plays a huge role in hitting the goals that marketers care about, like website traffic and leads for your business. In this course, you'll learn how to fix common website issues including improving website performance, enhancing SEO for a website, optimizing a website for mobile, implementing website security best practices, and website personalization. Made for marketers by marketers, this course puts technical topics into simple language and instructs you on how to implement your own solutions or discuss with your web expert.

Who is this for?

• Managers
• Directors
• Website Owners

What you'll learn:

• Understand the importance of website optimization.
• Troubleshoot issues on your website.
• Implement solutions to improve your website.

Course Details:
5 lessons, 16 videos, 5 quizzes for approx 1:23 hours

Course delivered in English
Lessons: 4
Level: Advanced
Access: Free Online Course (Audit)

Course info:

Ecommerce Training Course: Learn How to Attract, Convert, and Delight More Customers - FREE Certification Course

Learn how to create an ecommerce strategy and plan that's grounded in the inbound marketing methodology so you can attract, engage, and delight more customers for your ecommerce website. Created and taught by Groove Commerce.

4 Lesson (10 videos):

• 1 Introduction to Ecommerce Inbound Marketing - 2 videos (5 minutes) Ethan Giffin
• 2 Getting Started With Your Ecommerce Inbound Marketing Plan - 2 videos (6 minutes) Ethan Giffin
• 3 Creating Your Ecommerce Inbound Marketing Strategy - 4 videos (18 minutes) Ethan Giffin
• 4 The HubSpot-Built Integration for Shopify - 2 videos (4 minutes) Anni Kim

This Course is managed by our patner Hubspot. In order to tackle this course you will be required to unrole onto Hubspot Academy Platform, where you will be able to find this and many other courses and Certifications.

Be Advised: during the unroling process you might be prompted a Company domain and the name of the Company. Please enter guilds42.com e Guilds42 when asked.

Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and, if appropriate and verifiable, you will find this certification validated in the dashboard.

Course delivered in English
Lessons: 5
Level: Beginners
Access: Free Online Course (Audit)

Course info: Master data entry in your HubSpot CRM: In this lesson, learn how to manage properties for your various CRM records

• Why is property management important for your business? - 1 minute
• How do you manage properties in HubSpot? - 3 minutes
• How to create custom properties in HubSpot - 2 minutes
• Customize properties in the “About” section of a HubSpot contact record - 2 minutes
• Customize properties when creating records in HubSpot - 2 minutes

Resources:

Knowledge base: Create custom property groups (https://knowledge.hubspot.com/crm-setup/manage-your-properties)

Course delivered in English
Lessons: 5
Level: Advanced
Access: Free Online Course (Audit)

Course info:

HubSpot Marketing Hub Enterprise makes things like revenue attribution reporting, team management, and adaptive testing delightfully easy, giving you the power to create better customer experiences. Say goodbye to countless hours of software management — Marketing Hub Enterprise offers the power and flexibility scaling companies need to succeed with a user-friendly interface that you’ve come to expect from software

Exercise instructions

• You might find that a practical exercise is required in order to complete the lesson. It will be graded automatically.
• Unfortunately an Enterprise Licence is necessary to complete this excercise: Create a team in HubSpot
• If you have an Hubspot account you could access https://offers.hubspot.com/enterprise-customer-trial to get a 15 days trial.
• However, as this is a simple internal course our platform allows you to "validate" completion by simply taking a final quiz on this platform
• At the end of the course, just before the practical excercise is prompted, come back onto www.academy.guilds42.com and take the quiz
• By answering correctly to all questions your certification will be validated in Dashboard

Course delivered in English
Lessons: 3
Level: Beginners
Access: Free Online Course (Audit)

Course info:

Understanding the fundamentals of lead nurturing will help you build long-lasting relationships with your customers. The purpose of a lead nurturing strategy is to help your company create meaningful relationships with people at any point in their journey with you. And the first step is to understand the buyer's journey and the types of content you need to offer in each stage. In this lesson, you’ll learn how to create a vision for your marketing actions, how to send the right content to your contacts, and how to set the foundation for long-lasting, successful relationships.

Nurture Leads and Customers With HubSpot has 3 video and can be completed in just over 20 minutes

• Why is lead nurturing important? - 7 minutes
• What are the fundamentals of a lead nurturing strategy? - 7 minutes
• What does an effective lead nurturing campaign look like? - 9 minutes
• Quiz yourself - 3 questions

Exercise instructions

• This exercise is required in order to complete the lesson. It will be graded automatically. Make sure your account meets the criteria.
• Should you need to open a developer licence (free) you should follow instructions here (account Developer https://developers.hubspot.com/).
• When you've finished the exercise, it'll be graded within 24 hours.
• You must pass this exercise to become certified.

Course delivered in English
Lessons: 6
Level: Beginners
Access: Free Online Course (Audit)

Course info:

When you're prospecting, there’s a whole bunch of behind-the-scenes work you have to do to figure out who you should be reaching out to. In this lesson, you'll learn how to filter, organize, and view the contacts in your account. You'll also learn about the HubSpot tools that will help you add new leads to your account.

Course Structure: Prospecting in HubSpot, Part 1: Identifying Good-Fit Leads contains 6 videos and can be completed in approx 31 minutes

• Introduction to Prospecting - 2 minutes
• Filtering Your Contacts - 6 minutes
• Creating Contacts Manually - 3 minutes
• Chatflows - 5 minutes
• Filtering for Your Ideal Customer Profile - 3 minutes
• Filtering for Interest - 6 minutes
• Quiz yourself - 3 questions
• Practical exercise - Filter your contacts

During this course you will be asked to perform a Practical Exercise on Hubspot: Filter your contacts in HubSpot

Exercise instructions

• This exercise is required in order to complete the lesson. It will be graded automatically. Make sure your account meets the criteria.
• Should you need to open a developer licence (free) you should follow instructions here
• When you've finished the exercise, it'll be graded within 24 hours.
• You must pass this exercise to become certified.

Course delivered in English
Lessons: 6
Level: Beginners
Access: Free Online Course (Audit)

Course info:

If you’re in sales, you’ve probably felt the frustration of having a bunch of meaningless tasks standing between you and your quota. Whether that’s data entry or internal processes or simply trying to find the right information, there are a lot of things that can get in the way of actually selling. Luckily, Sales Hub has a ton of tools designed to help with this very problem. In this lesson, you'll learn to use these tools to become more efficient in prioritizing and communicating with your leads.

Course structure: Prospecting in HubSpot, Part 2: Connecting With Your Contacts contains 7 videos and can be completed in approx 35 minutes

• Creating Tasks - 6 minutes
• Working Through a Task Queue - 3 minutes
• Calling Your Contacts - 3 minutes
• Using Templates and Documents - 6 minutes
• Booking Meetings - 2 minutes
• Scheduling Emails and Follow-up Tasks - 3 minutes
• Using Sequences - 4 minutes
• Quiz yourself - 3 questions
• Practical exercise - Create a task
• Practical exercise - Create or send a sales email template

During this course you will be asked to perform 2 Practical Exercises on Hubspot: "Create a Task" and "Create or send a sales email template"

Exercise instructions

• This exercise is required in order to complete the lesson. It will be graded automatically. Make sure your account meets the criteria.
• Should you need to open a developer licence (free) you should follow instructions here
• When you've finished the exercise, it'll be graded within 24 hours.
• You must pass this exercise to become certified.

Course delivered in English
Lessons: 6
Level: Beginners
Access: Free Online Course (Audit)

Course info:

Search engine optimization (SEO) is the process of improving your website to increase visibility on popular search engines such as Google and Bing. In this certification course, you'll learn all things SEO, including website optimization, link building, keyword research, and much more.

Who is this for?

• Marketers
• Content creators
• Anyone looking to skill up on SEO

What you'll learn:

1. Evaluate and improve your website's SEO
2. Build backlinks to your website at scale to increase your website's visibility on the search engine results page
3. Use insights from keyword research and reporting to improve your search performance

Course Details:
6 lessons, 24 videos, 5 quizzes for a total of approx 2:21 hours

Course delivered in English
Lessons: 12
Level: Intermidiate
Access: Free Online Course (Audit)

Course info:

Sales Enablement - FREE Certification Course
The Sales Enablement Certification will teach you how to develop a marketing-driven sales enablement strategy. This course was designed with marketing managers in mind, but other marketers as well as sales leaders can benefit from learning the principles involved in this approach to sales enablement. This course is made up of 12 classes and a 60-question exam.

This Certification Course is managed by our patner Hubspot. In order to get this certification you will be required to unrole onto Hubspot Academy Platform, where you will be able to find this and many other courses and Certifications.

Be Advised: during the unroling process you might be prompted a Company domani and the name of the Company. Please enter guilds42.com e Guilds42 when asked.

Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.

Course delivered in English
Lessons: 7
Level: Intermediate
Access: Free Online Course (Audit)

Course info:

Sales Management Training: Strategies for Developing a Successful Modern Sales Team - FREE Certification Course

7 Lessons:

• Using Jobs to Be Done in Sales
• How to Map a Sales Process
• Sales Training Techniques and Ideas
• Sales Coaching Training for Managers
• How to Hire Sales Reps
• Secrets of Sales Onboarding Success

This Certification Course is managed by our patner Hubspot. In order to get this certification you will be required to unrole onto Hubspot Academy Platform, where you will be able to find this and many other courses and Certifications.

Be Advised: during the unroling process you might be prompted a Company domain and the name of the Company. Please enter guilds42.com e Guilds42 when asked.

Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.

Course delivered in English
Lessons: 9
Level: Intermediate
Access: Free Online Course (Audit)

Course info:

Social Media Strategy Certification Course -FREE Certification Course

The newly updated Social Media Certification will help you shape the conversation around your business, build loyalty, and attract new customers and partners; it's the only social media training you'll ever need. Building an effective social media strategy will expand all of your other inbound marketing efforts as well as build brand awareness, drive word of mouth, and attract buyers. In other words, social media is the ultimate way to do inbound marketing. Join HubSpot Academy professor, Crystal King, and invest in your business' growth and your career by learning how to: build an effective social media strategy, set up social listening and moderation, create social content, extend your reach, excel in digital advertising, measure ROI, and more.

This Certification Course is managed by our patner Hubspot. In order to get this certification you will be required to unrole onto Hubspot Academy Platform, where you will be able to find this and many other courses and Certifications.

Be Advised: during the unroling process you might be prompted a Company domani and the name of the Company. Please enter guilds42.com e Guilds42 when asked.

Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.

Course delivered in English
Lessons: 6
Level: Beginners
Access: Free Online Course (Audit)

Course info:

Understanding Email in Hubspot course has 6 videos and can be completed in just 16 minutes

• Why is email marketing important? - 2 minuti
• How to create a new email in HubSpot - 1 minute
• How to draft an email in HubSpot - 3 minuti
• How to add contacts to an email send in HubSpot - 1 minute
• How to review your email in HubSpot before sending - 1 minute
• How to review your email in HubSpot after sending - 1 minute
• Quiz yourself 2 questions

Practical exercise - Create an email in HubSpot

Exercise instructions

This exercise is required in order to complete the lesson. It will be graded automatically.

• Make sure your account meets the criteria.
• Should you need to open a developer licence (free) you should follow instructions here
• When you've finished the exercise, it'll be graded within 24 hours.
• You must pass this exercise to become certified.

Course delivered in English
Lessons: 6
Level: Beginners
Access: Free Online Course (Audit)

Course info:

Understanding Segmentation in Hubspot has 6 videos and can be completed in just 17 minutes

• Why is segmentation important? - 2 minutes
• How do you build segments? - 2 minutes
• What are the types of segments you can build? - 3 minutes
• When to use a segment vs a report - 2 minutes
• How to create a list in HubSpot - 1 minute
• Practical exercise - Create an Active List in HubSpot
• Where to use segmentation in HubSpot - 1 minute
• Quiz yourself - 3 questions

During this course you will be asked to perform a Practical Exercise on Hubspot: Create an Active List in HubSpot

Exercise instructions

• This exercise is required in order to complete the lesson. It will be graded automatically. Make sure your account meets the criteria.
• Should you need to open a developer licence (free) you should follow instructions here
• When you've finished the exercise, it'll be graded within 24 hours.
• You must pass this exercise to become certified.

Course delivered in English
Lessons: 7
Level: Beginners
Access: Free Online Course (Audit)

Course info:

Understanding Workflows in Hubspot Course has 7 videos and can be performed in just over 20 minutes

• Why is marketing automation important? - 3 minuti
• How to get started with automation in HubSpot - 1 minute
• Creating a workflow in HubSpot: Start from scratch - 3 minuti
• Creating a workflow in HubSpot: Using a template - 1 minute
• Practical exercise - Create a Workflow
• How to set a workflow goal in HubSpot - 1 minute
• Set your workflow enrollment triggers - Knowledge base
• How to add actions to your workflows in HubSpot - 2 minuti
• How to review the settings of your workflow in HubSpot - 1 minute
• Quiz yourself - 3 questions

Exercise instructions

This exercise is required in order to complete the lesson. It will be graded automatically.

• Make sure your account meets the criteria.
• Should you need to open a developer licence (free) you should follow instructions here
• When you've finished the exercise, it'll be graded within 24 hours.
• You must pass this exercise to become certified.

Course delivered in English
Lessons: 4
Level: Beginners
Access: Free Online Course (Audit)

Course info:

Using Workflows in Your Sales Process course has 4 videos and can be completed in just 25 minutes

• Introduction to Sales Automation - 10 minutes
• Activity: Pondering About Properties - 5 minutes read
• Using Automation to Save Rejected Leads - 2 minutes
• Activity: Lead Rejection - 5 minutes read
• Automating Task Creation - 6 minutes
• Activity: Workflow Inspiration - 5 minutes read
• Getting Creative With Workflows - 6 minutes
• Activity: Create a Workflow - 15 minutes read

Course delivered in English
Lessons: 5
Level: Beginners
Access: Free Online Course (Audit)

Course info:

Using Workflows to Power Your Inbound Strategy course has 6 videos and can be completed in just 12 minutes

• The importance of workflows in your inbound strategy - 2 minutes
• Creating a workflow in HubSpot: Start from scratch - 3 minutes
• Creating a workflow in HubSpot: Using a template - 1 minute
• Quiz yourself - 3 questions
• Marketing hub workflow example: Lead nurturing - 2 minutes
• Sales hub workflow example: Creating deals - 2 minutes
• Service hub workflow example: Escalating high-priority tickets - 2 minutes

Course delivered in English
Lessons: 7
Level: Beginners
Access: Free Online Course (Audit)

Course Info: Digital Marketing Course: Get Certified in Digital Marketing

FREE Certification Course

Take the first step towards becoming a digital marketing professional with our free HubSpot Digital Marketing Course. This comprehensive certification program will provide you with the skills you need to succeed in today's online world. From developing a human-centered and inbound-first digital marketing strategy to creating compelling content that appeals to both users and search engines, you'll learn everything you need to excel in your career. Plus, upon completion, you'll earn a digital marketing certification to showcase your expertise. Don't miss this opportunity to transform your career – enroll now and start learning today!

LESSON

1. Digital Marketing Fundamentals - 3 videos (30 minutes) by Jorie Munroe
2. Building a Content Creation Framework - 3 videos (36 minutes) by Abigael Donahue
3. How to Find the SEO Strategy that Fits Your Business - 3 videos (17 minutes) by Matthew Howells-Barby
4. Improving Website Performance - 4 videos (29 minutes) by Corey Braccialini
5. Creating Quality Blog Content Your Audience Loves to Read and Share - 6 videos (53 minutes) by Justin Champion
6. How to Create a Successful Video Marketing Strategy - 3 videos (33 minutes) by Justin Champion
7. Developing a Social Media Strategy - 6 videos (54 minutes) by Crystal King
8. Introduction to Paid Search Advertising - 4 videos (18 minutes) by Corey Braccialini
9. Creating a High-Performing Email - 3 videos (37 minutes) by Courtney Sembler