Corso Designing for Conversion: Design Testing and Iteration

Course delivered in English
Lessons: 5
Level: Beginners/Intermediate
Access: Free Online Course (Audit)

Elevate your UX and boost conversion with powerful copy and action-oriented design. Learn how to implement practical design techniques including optimizing customer touchpoints and crafting compelling content.

This is the third and final course in the Designing for Conversion series — exploring how you can optimize the user experience on your clients’ stores, and increase conversion. The previous courses in this series are Introduction to Design Psychology and Design Principles and Techniques.

Course Details:

INTRODUCTION

• Introduction

CHAPTER 1: PRINCIPLES OF TESTING AND ITERATION

• What are testing and iteration?
• Benefits of testing and iteration
• Knowledge check

CHAPTER 2: AVAILABLE TESTING TECHNIQUES

• Variety of testing techniques
• In-person usability testing
• Remote usability testing
• Unfacilitated usability testing
• Usability benchmarking
• Knowledge check
• Analytics monitoring
• Session recorders
• Knowledge check
• A/B and multivariate testing
• Card sorting
• Semantic differential survey
• Top task analysis
• Snap tests and first click analysis
• Knowledge check

CHAPTER 3: USABILITY TESTING RECOMMENDATIONS

• Accessible testing
• Participant demographics
• Participant Numbers
• Testing facilities
• Session duration
• Session tasks
• Session frequency
• Knowledge check

CHAPTER 4: A/B AND MULTIVARIATE TESTING TECHNIQUES

• A/B testing in depth
• A/B testing tools
• Test close to the point of conversion
• Focus on micro-conversions
• Number of variations
• Level of change
• Knowledge check

CHAPTER 5: CONCLUSION

• Putting testing into action
• Next steps
• Feedback

In this course we will cover:

• A definition of testing and iteration
• Why testing and iteration are critical to your long-term success
• What testing techniques are available
• How to integrate usability testing into your working practices
• How to use A/B and multivariate testing to improve conversion

By the end of this lesson you will be able to:

• Pick the most appropriate testing technique for a given situation
• Run a usability test session
• Get started with A/B and multivariate testing

This course is managed by the external partner Shopify Partner Academy. To take this course you will need to register on their Academy platform where you can take advantage of this and other courses offered. Shopify Academy will not issue you a Certification. We will do it!

Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.

This is the third and final course in the Designing for Conversion series —  exploring how you can optimize the user experience on your clients’ stores, and increase conversion. The previous courses in this series are Introduction to Design Psychology and Design Principles and Techniques.

This course takes approximately 30 minutes to complete but may take more or less time depending on your existing knowledge and experience. Your progress will be saved so you can leave or resume the course at any time.

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