Course delivered in English
Lessons: 4
Level: Advanced
Access: Free Online Course (Audit)

Good advertising creativity sells products. So how do you create compelling Facebook ads that grab the customer's attention and convert into sales? In this course Taylor Holiday, CEO of Common Thread Collective and co-founder of ADmission, will teach you the AIDA framework for advertising creativity that leads to ROAS (Return on Ad Spend).

In this course, taught by Taylor Holiday, you will learn:
1) What makes good ad creative
2) How to analyze how to evaluate creative performance
3) Recognize how to use the data to iterate on ad parts.

Remember: The Shopify Compass platform does not issue certifications; you will therefore not find an exam waiting for you at the end. Given the value of these modules, however, Guilds42 will offer you a final quiz to overcome. In that case you will find the certification in your Dashboard.

Course delivered in English
Lessons: 20
Level: Advanced
Access: Free Online Course (Audit)

Course Info:

In this course, you’ll learn how to get new customers to your online store. From setting a budget to testing your ads, Shopify business owner Ezra Firestone will share his steps for successful interest-based targeting.

Course Structure:

• Introduction - 0:47 Minutes
• How to Succeed in this Course - 0:30 Minutes
• What Successful Brands Have in Common - 3:57 Minutes
• Ezra’s Core Principles of Advertising - 2:46 Minutes
• How to Build Your Sales Funnel - 2:44 Minutes
• How Much Should You Spend on Advertising? - 3:07 Minutes

01 | Create Your Audience

• Understanding the Customer Avatar - 2:10 Minutes
• How to Create the Customer Avatar - 3:18 Minutes
• How to Turn Avatars into Audiences - 2:26 Minutes
• Audience Insights Tool (DEMO) - 8:46 Minutes
• Saved Audiences (DEMO) - 5:21 Minutes

02 | Leverage Video Creative

• The Power of Video Ads - 2:55 Minutes
• Three Proven Video Frameworks - 2:48 Minutes
• Video Production Tips for Any Budget - 2:37 Minutes

03 | Awareness Campaign Set-Up

• Campaign Structure 101- 2:48 Minutes
• Live Campaign Set-Up (DEMO) - 18:30 Minutes
• Dynamic Product Ads (DEMO) - 8:58 Minutes
• Re-Engage and Re-Market with Video Ads (DEMO) - 5:42 Minutes

04 | Reviewing Ad Performance

• How to Use the Reporting Dashboard (DEMO) - 9:46 Minutes
• Conclusion + Next Steps - 1:48 Minutes

Certification delivered in English
Lessons: 1
Level: Beginners/Intermediate
Access: Free Online Course (Audit)

Are you a Shopify app developer? The Shopify App Development Certification tests your understanding of public and private app development best practices, including your ability to build intuitive merchant experiences and use Shopify’s development tools and resources.

Course delivered in English
Lessons: 5
Level: Beginners/Intermediate
Access: Free Online Course (Audit)

Maximize the value of your design work by focusing on testing, and optimizing store designs. Discover tangible techniques - from A/B testing to card sorting - to help iterate and improve your client’s sales.

This is the second course in the Designing for Conversion series — exploring how you can optimize the user experience on your clients’ stores, and increase conversion. The first course in the series is Introduction to Design Psychology. Design Testing and Iteration is the next course in the series.

INTRODUCTION

• Focusing on practical considerations

CHAPTER 1: TIMING

• Understanding the customer journey
• Risks and rewards
• Knowledge check

CHAPTER 2: COPY TO CONVERT

• Crafting careful copy
• Credibility
• Benefits and features
• Clarity and conciseness
• Trust and tone
• Knowledge check

CHAPTER 3: DESIGN PRINCIPLES FOR CALLS TO ACTION

• Six approaches for an effective CTA
  1. Positioning
  2. Imagery
  3. Negative space
  4. Screen real estate
  5. Contrast and color
  6. Animation
• Knowledge check

CHAPTER 4: COUNTERING CART ABANDONMENT

• Combating dropout
• Remove distraction
• Provide positive reinforcement
• Create a sense of positive progression
• Continually communicate during delivery
• Knowledge check

CHAPTER 5: CONCLUSION

• Putting psychology in action
• Next Steps
• Feedback

Course delivered in English
Lessons: 5
Level: Beginners/Intermediate
Access: Free Online Course (Audit)

Elevate your UX and boost conversion with powerful copy and action-oriented design. Learn how to implement practical design techniques including optimizing customer touchpoints and crafting compelling content.

This is the third and final course in the Designing for Conversion series — exploring how you can optimize the user experience on your clients’ stores, and increase conversion. The previous courses in this series are Introduction to Design Psychology and Design Principles and Techniques.

Course Details:

INTRODUCTION

• Introduction

CHAPTER 1: PRINCIPLES OF TESTING AND ITERATION

• What are testing and iteration?
• Benefits of testing and iteration
• Knowledge check

CHAPTER 2: AVAILABLE TESTING TECHNIQUES

• Variety of testing techniques
• In-person usability testing
• Remote usability testing
• Unfacilitated usability testing
• Usability benchmarking
• Knowledge check
• Analytics monitoring
• Session recorders
• Knowledge check
• A/B and multivariate testing
• Card sorting
• Semantic differential survey
• Top task analysis
• Snap tests and first click analysis
• Knowledge check

CHAPTER 3: USABILITY TESTING RECOMMENDATIONS

• Accessible testing
• Participant demographics
• Participant Numbers
• Testing facilities
• Session duration
• Session tasks
• Session frequency
• Knowledge check

CHAPTER 4: A/B AND MULTIVARIATE TESTING TECHNIQUES

• A/B testing in depth
• A/B testing tools
• Test close to the point of conversion
• Focus on micro-conversions
• Number of variations
• Level of change
• Knowledge check

CHAPTER 5: CONCLUSION

• Putting testing into action
• Next steps
• Feedback

Course delivered in English
Lessons: 5
Level: Beginners/Intermediate
Access: Free Online Course (Audit)

From intuitive UX to smart defaults, design psychology impacts sales conversion for Shopify merchants. Learn how design can reduce cognitive load and impact decision making from an ecommerce perspective.

This is the first course in the Designing for Conversion series — about exploring how you can optimize the user experience on your clients’ stores, and increase conversion. The next courses in the series are Design Principles and Techniques and Design Testing and Iteration.

INTRODUCTION

• Introduction to Design Psychology

CHAPTER 1: DECISION MAKING

• Decision making
• Logical decision making
• Survival instincts
• Needs and desires
• Perceived value
• Social Influences
• Rational thinking
• Knowledge Check

CHAPTER 2: DESIGNING FOR COGNITIVE LOAD

• The cost of over-thinking
• Mental models
• Choice paralysis
• Perception of ease
• Knowledge Check

CHAPTER 3: THE CONCEPT OF DEFAULTS

• Types of Defaults
• The foundational rule of defaults
• Using pre-populated fields in forms
• Use what you know about users
• Don’t ask for data users have already provided
• Don’t use defaults for input fields that require user attention
• Don’t pre-fill controls to your own benefit
• Knowledge Check

CHAPTER 4: THE PSYCHOLOGY OF PERSUASION

• Dark Patterns
• The problems with dark patterns
• Ethical persuasion
• Knowledge Check

CHAPTER 5: CONCLUSION

• Being mindful of design psychology
• Next steps
• Feedback

Course delivered in English
Lessons: 6
Level: Beginners/Intermediate
Access: Free Online Course (Audit)

Whether you build products or offer client services, the Shopify ecosystem has endless resources to get you started. Get to know the business opportunities and technical tools available to designers, app developers, and software specialists.

This course is intended to introduce Shopify’s development opportunities to a broad audience and does not contain in-depth technical tutorials. For an in-depth look at Shopify app development practices please consult our App development fundamentals course.

Course Structure:

INTRODUCTION TO SHOPIFY DEVELOPMENT

• Introduction
• Developing for commerce
• Development purpose
• Benefits of developing with Shopify
• Knowledge check

SERVICE OPPORTUNITIES

• Store setup and configuration
• Extending Shopify’s core features
• Migrating merchants to Shopify
• Knowledge check
• Integrating third party software with Shopify
• Building new sales channels
• Connecting online retail to in-store buying experiences
• Knowledge check

PRODUCT OPPORTUNITIES

• Extending Shopify’s core features
• Knowledge check
• Extending the reach of merchants
• Integrating third party tools and services with Shopify
• Knowledge check

KEY CONSIDERATIONS FOR DEVELOPING WITH SHOPIFY

• Understanding the merchant
• Knowledge check
• Platform requirements
• Publishing considerations
• Knowledge check
• Development best practices
• Knowledge check

SHOPIFY’S DEVELOPER TOOLKIT

• Developer tools overview
• Liquid Overview
• Shopify API Overview
• Development tools and libraries

NEXT STEPS

• Development support, tools, and resources
• Feedback

Course delivered in English
Lessons: 38
Level: Intermediate
Access: Free Online Course (Audit)

Course Info:

In this course, you’ll learn how to build an engaged email list and automate your email marketing campaigns for maximum impact on your bottom line.

Course Structure:

• Meet Your Instructor - 2:07 Minutes
• Introduction to the Course - 3:02 Minutes
• What Tools do I Need for this Course? - 1:00 Minutes
• Setting up Google Analytics - 15:00 Minutes
• Setting up an Abandoned Checkout with Shopify - 10:00 Minutes
• Quickstart Assignments - 8:00 Minutes
• Glossary of Terms - 5:00 Minutes

01 | Get Started with Email Marketing

• Overview - 0:30 Minutes
• The 3 Types of Emails - 3:02 Minutes
• How to Choose an Email Service Provider - 1:19 Minutes
• How to Send Emails Legally - 3:45 Minutes
• Implementation - 0:30 Minutes

02 | Create Your Welcome Series

• Overview - 0:30 Minutes
• How to Write an Effective Welcome Email - 5:07 Minutes
• 4 Email Copywriting Mistakes to Avoid - 3:17 Minutes
• 5 Principles for Conversion-Centric Design - 5:18 Minutes
• Implementation - 1:00 Minutes

03 | Optimize Your Shopify Store

• Overview - 0:30 Minutes
• How to Set Up an Abandoned Cart Email - 3:45 Minutes
• High Impact Pop-up Strategies - 3:15 Minutes
• Optimizing the Receipt Email - 2:03 Minutes
• Implementation - 2:50 Minutes

04 | Grow Your Email List

• Overview - 0:10 Minutes
• Tactics That Don’t Scale - 2:37 Minutes
• Influencer Marketing 101 - 4:54 Minutes
• The Short Course Method - 3:16 Minutes

05 | Measure What Matters with Email Analytics

• Overview - 0:30 Minutes
• Evaluating Your Email Marketing - 2:44 Minutes
• How to Test New Email Content - 3:39 Minutes
• Implementation - 0:30 Minutes

06 | Advanced Email Strategy

• Overview - 0:10 Minutes
• Introduction to Lifecycle Marketing - 3:17 Minutes
• Core Lifecycle Segments (and How to Market to Them) - 7:15 Minutes
• Discount Ladder Strategy - 3:50 Minutes
• Case Study: Bounce-Back at Karmaloop - 2:55 Minutes
• Case Study: Advanced Abandoned Cart at AutoAnything - 5:31 Minutes
• Email as a your CRM - 3:14 Minutes
• Conclusion: Grow with Email - 2:18 Minutes

Course delivered in English
Lessons: 26
Level: Beginners
Access: Free Online Course (Audit)

Course Info:

In this course, learn the step-by-step process to use Facebook and Instagram advertising to re-engage visitors of your Shopify store.

Course Structure:

• Introduction - 0:53 Minutes
• Meet Your Instructor - 2:14 Minutes
• How to Succeed in This Course - 0:30 Minutes
• Why Facebook and Instagram Ads? - 2:04 Minutes
• The Sales Funnel - 3:42 Minutes
• The 3 Pillars of Profit - 2:32 Minutes

01 | Facebook Marketing Set-Up

• Facebook Business Manager - 1:00 Minutes
• Facebook Pixel - 1:00 Minutes

02 | Product Page Retargeting

• What is Product Page Retargeting? - 1:09 Minutes
• How to Create an Audience of Customers - 6:54 Minutes
• How to Make Effective Ad Creative - 4:07 Minutes
• Ezra's Proven Ad Framework (PPCOB) - 4:50 Minutes
• DEMO: Setting Up Your Campaign - 13:52 Minutes

03 | Collections & Homepage Retargeting

• What is homepage/collection page retargeting? - 1:32 Minutes
• 3 Creative Strategies for Retargeting - 3:35 Minutes
• DEMO: Setting Up Your Campaign - 10:51 Minutes

04 | Shopping Cart Retargeting with Dynamic Product Ads (DPA)

• What is Shopping Cart Retargeting? - 1:56 Minutes
• How to Set Up DPA for Cart Retargeting? - 3:13 Minutes
• DEMO: Setting Up Your Campaign - 10:00 Minutes
• DEMO: Setting Up Dynamic Product Ads in Shopify - 3:44 Minutes

05 | Loyalty Campaigns

• What is a Loyalty Campaign? - 1:49 Minutes
• How to Create an Audience of Customers - 2:00 Minutes
• How to Make Effective Ad Creative - 5:15 Minutes
• DEMO: Setting Up Your Campaign - 6:40 Minutes

06 | Reviewing Performance

• The 3 Key Elements to Review - 6:49 Minutes
• Conclusion and Next Steps - 1:20 Minutes

Course delivered in English
Lessons: 8
Level: Beginners
Access: Free Online Course (Audit)

Course Overview

Course Overview

1. Marketing for ecommerce
2. Social media marketing
3. Content marketing
4. SEO
5. Marketing apps
6. Analytics and reporting
7. Create a marketing plan
8. Introduction to Marketing Badging Quiz

Course delivered in English
Lessons: 7
Level: Beginners/Intermediate
Access: Free Online Course (Audit)

Course Overview

1. Introduction to product development
2. Entering the Shopify ecosystem
3. How Shopify developers impact the Shopify ecosystem
4. Apps
5. Themes
6. Custom Storefronts
7. Foundations: Introduction to Product Development Opportunities Badging Quiz

Course delivered in English
Lessons: 32
Level: Advanced
Access: Free Online Course (Audit)

Course Info:

In this course, you‘ll get the behind-the-scenes strategies and templates you can use to 10x your following and (ideally your customers) on Instagram.

Course Structure:

• Welcome to the Course! - 2:02 Minutes
• 3 Reasons to Use Instagram to Grow Your Business - 1:01Minutes
• How to Set Up Your Instagram Business Account - 2:02 Minutes
• How to Audit Your Instagram Page - 3:08 Minutes
• Frequently Asked Questions - 1:00 Minutes

01 | How to Build An Engaged Following on Instagram

• How Does the Instagram Algorithm Work? - 2:48 Minutes
• Discover Your Niche to Turn Viewers into Followers - 2:53 Minutes
• 10 Ways to Find and Engage 1000 Raving Fans - 2:04 Minutes
• Workshop: How to Build an Engaged Following - 6:45 Minutes

02 | How to Create Content that Converts Followers to Customers

• The 7 Elements of an Instagram Post - 11:22 Minutes
• Content Curation vs. Content Creation - 3:36 Minutes
• 3 Content Strategies that Provide Real Value - 2:30 Minutes
• How to Create Video Content on a Budget - 2:20 Minutes
• How to Create an Engaging Instagram Story - 5:33 Minutes
• 3 Keys to Hosting a Successful Instagram Live - 3:38 Minutes
• Workshop: How to Create Content that Converts Followers to Customers - 13:05 Minutes

03 | Halfway There...

• Check in with your Progress - 1:00 Minutes

04 | How to Create an Instagram Sales Funnel

• The 5 Stages of the Instagram Sales Funnel - 1:56 Minutes
• The ‘Pirate’ Framework that Can Take You From Zero to a Million Dollars - 2:10 Minutes
• Awareness: 9 Methods to Generate Awareness - 4:17 Minutes
• Activation: Turns Followers into Subscribers - 3:04 Minutes
• Revenue: How to Use Shoppable Posts - 2:31 Minutes
• Retention & Referral: 3 Methods to Create a Customer Connection - 2:37 Minutes
• How to Use Instagram Analytics - 3:10 Minutes
• Workshop: How to Create an Instagram Sales Funnel - 10:58 Minutes

05 | How to Make more Sales with Influencer Marketing

• The Value of Influencers - 2:46 Minutes
• How to Find the Right Influencers for Your Business - 5:13 Minutes
• How to Create a Successful Influencer Marketing Campaign - 2:42 Minutes
• How to Reach Out and Brief an Influencer - 2:33 Minutes
• Tracking Results to Evaluate Influencer Success - 2:23 Minutes
• FinishLine: Gretta’s Final Words of Wisdom - 1:24 Minutes
• Workshop: How to Make more Sales with Influencer Marketing - 9:08 Minutes

Course delivered in English
Lessons: 12
Level: Intermediate
Access: Free Online Course (Audit)

Course Info:

• How to understand what the numbers are telling you on Google Analytics
• How to create reports and dashboards that are meaningful and relevant to your business objectives
• How to identify opportunities and gaps within your marketing strategy

Course Structure:

Module 1: Google Analytics: What is it and how do I set it up?

• Introduction - 0:40 Minutes
• A brief introduction to Google Analytics - 0:52 Minutes
• Setting up your account - 4:25 Minutes
• Creating views and filters - 5:17 Minutes

Module 2: Exploring the data and finding insights

• Introduction - 0:42 Minutes
• Digging into the reports - 9:22 Minutes
• Digging into the reports (part two) - 8:50 Minutes
• How to uncover insights - 4:48 Minutes
• How to set-up goals and funnels - 6:15 Minutes

Module 3: Advanced techniques and customizations

• Introduction - 0:51 Minutes
• Customization: dashboards, alerts, and reports - 6:29 Minutes
• Advanced features for even more insights - 6:37 Minutes

Certification delivered in English
Lessons: 1
Level: Beginners/Intermediate
Access: Free Online Course (Audit)

Do you grasp the nuances of Shopify’s platform? The Product Fundamentals certification demonstrates your understanding of the product basics, including core features and store operations, extensions and integrations, apps, themes, and Shopify Plus.

Course delivered in English
Lessons: 9
Level: Beginners/Intermediate
Access: Free Online Course (Audit)

Course info:

This course takes approximately 90 minutes to complete but may take more or less time depending on your existing knowledge and experience. Your progress will be saved so you can leave or resume the course at any time.

This course is managed by the external partner Shopify Partner Academy. To take this course you will need to register on their Academy platform where you can take advantage of this and other courses offered. Shopify Academy will not issue you a Certification. We will do it!

Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.