Corso Ecommerce Email Marketing 101

Course delivered in English
Lessons: 38
Level: Intermediate
Access: Free Online Course (Audit)

Course Info:

In this course, you’ll learn how to build an engaged email list and automate your email marketing campaigns for maximum impact on your bottom line.

Course Structure:

• Meet Your Instructor - 2:07 Minutes
• Introduction to the Course - 3:02 Minutes
• What Tools do I Need for this Course? - 1:00 Minutes
• Setting up Google Analytics - 15:00 Minutes
• Setting up an Abandoned Checkout with Shopify - 10:00 Minutes
• Quickstart Assignments - 8:00 Minutes
• Glossary of Terms - 5:00 Minutes

01 | Get Started with Email Marketing

• Overview - 0:30 Minutes
• The 3 Types of Emails - 3:02 Minutes
• How to Choose an Email Service Provider - 1:19 Minutes
• How to Send Emails Legally - 3:45 Minutes
• Implementation - 0:30 Minutes

02 | Create Your Welcome Series

• Overview - 0:30 Minutes
• How to Write an Effective Welcome Email - 5:07 Minutes
• 4 Email Copywriting Mistakes to Avoid - 3:17 Minutes
• 5 Principles for Conversion-Centric Design - 5:18 Minutes
• Implementation - 1:00 Minutes

03 | Optimize Your Shopify Store

• Overview - 0:30 Minutes
• How to Set Up an Abandoned Cart Email - 3:45 Minutes
• High Impact Pop-up Strategies - 3:15 Minutes
• Optimizing the Receipt Email - 2:03 Minutes
• Implementation - 2:50 Minutes

04 | Grow Your Email List

• Overview - 0:10 Minutes
• Tactics That Don’t Scale - 2:37 Minutes
• Influencer Marketing 101 - 4:54 Minutes
• The Short Course Method - 3:16 Minutes

05 | Measure What Matters with Email Analytics

• Overview - 0:30 Minutes
• Evaluating Your Email Marketing - 2:44 Minutes
• How to Test New Email Content - 3:39 Minutes
• Implementation - 0:30 Minutes

06 | Advanced Email Strategy

• Overview - 0:10 Minutes
• Introduction to Lifecycle Marketing - 3:17 Minutes
• Core Lifecycle Segments (and How to Market to Them) - 7:15 Minutes
• Discount Ladder Strategy - 3:50 Minutes
• Case Study: Bounce-Back at Karmaloop - 2:55 Minutes
• Case Study: Advanced Abandoned Cart at AutoAnything - 5:31 Minutes
• Email as a your CRM - 3:14 Minutes
• Conclusion: Grow with Email - 2:18 Minutes

Not every customer buys the first time they visit your store. In fact, few do.

As you grow your email list and build your audience, you give your business an owned channel to reach your customers and nurture a relationship with them. Whether it’s a newsletter announcing a new product or a thank-you email after a purchase, email marketing is the most cost-effective communication and marketing channel for your business.

Why this Certification might prove useful to you?

Improve CV

• By becoming certified, you can demonstrate to employers that you have a clear understanding of ecommerce Email Marketing
• You can also add the certification to your CV and easily upload it to your LinkedIn profile.

Building a Career

• Certification is proof of your real digital skills and your desire to learn - two essential qualities in today's business world.
• If you demonstrate these qualities, you are more likely to find the job you want.
• By improving your digital knowledge, you can find a job, get a promotion or start a new career.
• Learn new skills with short video tutorials, then test your preparation with quick quizzes.
• Take the final exam

This course is managed by the external partner Shopify Compass Academy. To take this course you will need to register on their Academy platform where you can take advantage of this and other courses offered. Shopify Academy will not issue you a Certification. We will do it!

Once you have finished the course, go back to the course page in Guilds42 to take the final Test/quiz. Once you complete succesfully the final quiz your Certification will be shown in your dashboard.