Corso Designing for Conversion: Introduction to Design Psychology

Course delivered in English
Lessons: 5
Level: Beginners/Intermediate
Access: Free Online Course (Audit)

From intuitive UX to smart defaults, design psychology impacts sales conversion for Shopify merchants. Learn how design can reduce cognitive load and impact decision making from an ecommerce perspective.

This is the first course in the Designing for Conversion series — about exploring how you can optimize the user experience on your clients’ stores, and increase conversion. The next courses in the series are Design Principles and Techniques and Design Testing and Iteration.

INTRODUCTION

• Introduction to Design Psychology

CHAPTER 1: DECISION MAKING

• Decision making
• Logical decision making
• Survival instincts
• Needs and desires
• Perceived value
• Social Influences
• Rational thinking
• Knowledge Check

CHAPTER 2: DESIGNING FOR COGNITIVE LOAD

• The cost of over-thinking
• Mental models
• Choice paralysis
• Perception of ease
• Knowledge Check

CHAPTER 3: THE CONCEPT OF DEFAULTS

• Types of Defaults
• The foundational rule of defaults
• Using pre-populated fields in forms
• Use what you know about users
• Don’t ask for data users have already provided
• Don’t use defaults for input fields that require user attention
• Don’t pre-fill controls to your own benefit
• Knowledge Check

CHAPTER 4: THE PSYCHOLOGY OF PERSUASION

• Dark Patterns
• The problems with dark patterns
• Ethical persuasion
• Knowledge Check

CHAPTER 5: CONCLUSION

• Being mindful of design psychology
• Next steps
• Feedback

Description

The discipline of behavioral psychology is well established, and underpins all forms of design, but especially human-computer interaction. It lies at the heart of creating compelling interfaces. However, design education rarely focuses on behavioral psychology, so few designers have a foundational understanding of its key principles.

This course seeks to provide a foundation of psychological principles that will then be applied practically in the second course of this series. It will provide an introduction to the aspects of behavioral psychology that directly impact our design decisions. Whether seeking to persuade, empower, or delight, behavioral psychology provides valuable insights into how people make decisions. These insights will aid us in improving ecommerce sites.

Please note
This course takes approximately 30 minutes to complete but may take more or less time depending on your existing knowledge and experience. Your progress will be saved so you can leave or resume the course at any time.

This course is managed by the external partner Shopify Partner Academy. To take this course you will need to register on their Academy platform where you can take advantage of this and other courses offered. Shopify Academy will not issue you a Certification. We will do it!

Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.