Course delivered in English
Lessons: 7
Level: Beginners
Access: Free Online Course (Audit)

Course info:

Inbound Marketing - FREE Certification Course
Learn inbound marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond. By the end of this certification course, you’ll be well on your way to building your inbound marketing strategy.

This Certification Course is managed by our patner Hubspot. In order to get this certification you will be required to unrole onto Hubspot Academy Platform, where you will be able to find this and many other courses and Certifications.

Be Advised: during the unroling process you might be prompted a Company domani and the name of the Company. Please enter guilds42.com e Guilds42 when asked.

Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.

Course delivered in English
Lessons: 4
Level: Advanced
Access: Free Online Course (Audit)

Course info:

Ecommerce Training Course: Learn How to Attract, Convert, and Delight More Customers - FREE Certification Course

Learn how to create an ecommerce strategy and plan that's grounded in the inbound marketing methodology so you can attract, engage, and delight more customers for your ecommerce website. Created and taught by Groove Commerce.

4 Lesson (10 videos):

• 1 Introduction to Ecommerce Inbound Marketing - 2 videos (5 minutes) Ethan Giffin
• 2 Getting Started With Your Ecommerce Inbound Marketing Plan - 2 videos (6 minutes) Ethan Giffin
• 3 Creating Your Ecommerce Inbound Marketing Strategy - 4 videos (18 minutes) Ethan Giffin
• 4 The HubSpot-Built Integration for Shopify - 2 videos (4 minutes) Anni Kim

This Course is managed by our patner Hubspot. In order to tackle this course you will be required to unrole onto Hubspot Academy Platform, where you will be able to find this and many other courses and Certifications.

Be Advised: during the unroling process you might be prompted a Company domain and the name of the Company. Please enter guilds42.com e Guilds42 when asked.

Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and, if appropriate and verifiable, you will find this certification validated in the dashboard.

Course delivered in English
Lessons: 5
Level: Advanced
Access: Free Online Course (Audit)

Course info:

HubSpot Marketing Hub Enterprise makes things like revenue attribution reporting, team management, and adaptive testing delightfully easy, giving you the power to create better customer experiences. Say goodbye to countless hours of software management — Marketing Hub Enterprise offers the power and flexibility scaling companies need to succeed with a user-friendly interface that you’ve come to expect from software

Exercise instructions

• You might find that a practical exercise is required in order to complete the lesson. It will be graded automatically.
• Unfortunately an Enterprise Licence is necessary to complete this excercise: Create a team in HubSpot
• If you have an Hubspot account you could access https://offers.hubspot.com/enterprise-customer-trial to get a 15 days trial.
• However, as this is a simple internal course our platform allows you to "validate" completion by simply taking a final quiz on this platform
• At the end of the course, just before the practical excercise is prompted, come back onto www.academy.guilds42.com and take the quiz
• By answering correctly to all questions your certification will be validated in Dashboard

Course delivered in English
Lessons: 14
Level: Advanced
Access: Free Online Course (Audit)

Course info:

To do inbound marketing well, you need to start your journey with the marketing software the right way. It’s a big platform with a lot of tools, and to get the most value out of them, you need a foundation of knowledge and an understanding of how they all work together. These lessons will equip you with the fundamental understanding you need to do marketing well using HubSpot.

During this course you will be asked to perform 2 Practical Exercises on Hubspot: "Create a Task" and "Create or send a sales email template"

Exercise instructions

• This exercise is required in order to complete the lesson. It will be graded automatically. Make sure your account meets the criteria.
• Should you need to open a developer licence (free) you should follow instructions here (account Developer https://developers.hubspot.com/).
• When you've finished the exercise, it'll be graded within 24 hours.
• You must pass this exercise to become certified.

Course delivered in English
Lessons: 3
Level: Beginners
Access: Free Online Course (Audit)

Course info:

Understanding the fundamentals of lead nurturing will help you build long-lasting relationships with your customers. The purpose of a lead nurturing strategy is to help your company create meaningful relationships with people at any point in their journey with you. And the first step is to understand the buyer's journey and the types of content you need to offer in each stage. In this lesson, you’ll learn how to create a vision for your marketing actions, how to send the right content to your contacts, and how to set the foundation for long-lasting, successful relationships.

Nurture Leads and Customers With HubSpot has 3 video and can be completed in just over 20 minutes

• Why is lead nurturing important? - 7 minutes
• What are the fundamentals of a lead nurturing strategy? - 7 minutes
• What does an effective lead nurturing campaign look like? - 9 minutes
• Quiz yourself - 3 questions

Exercise instructions

• This exercise is required in order to complete the lesson. It will be graded automatically. Make sure your account meets the criteria.
• Should you need to open a developer licence (free) you should follow instructions here (account Developer https://developers.hubspot.com/).
• When you've finished the exercise, it'll be graded within 24 hours.
• You must pass this exercise to become certified.

Course delivered in English
Lessons: 3
Level: Beginners
Access: Free Online Course (Audit)

Course info:

In order to provide value to your contacts, you need to understand their needs. This in turn will allow you to grow your business, and to develop a strategy that helps you be as productive as possible. Learn how to create a contact management and segmentation strategy that's designed to help you send contextual content in emails and create conversations that people want to engage with. That is the power of bringing contact management and segmentation together.

Creating a Contact Management and Segmentation Strategy contains 3 video Lesson and can be completed in approx 18 minutes

• Why is contact management and segmentation important? - 4 minutes
• How do you build a segmentation strategy? - 7 minutes
• What does a segmentation strategy look like? - 4 minutes
• Quiz yourself here - 4 questions

Course delivered in English
Lessons: 6
Level: Beginners
Access: Free Online Course (Audit)

Course info:

Understanding Segmentation in Hubspot has 6 videos and can be completed in just 17 minutes

• Why is segmentation important? - 2 minutes
• How do you build segments? - 2 minutes
• What are the types of segments you can build? - 3 minutes
• When to use a segment vs a report - 2 minutes
• How to create a list in HubSpot - 1 minute
• Practical exercise - Create an Active List in HubSpot
• Where to use segmentation in HubSpot - 1 minute
• Quiz yourself - 3 questions

During this course you will be asked to perform a Practical Exercise on Hubspot: Create an Active List in HubSpot

Exercise instructions

• This exercise is required in order to complete the lesson. It will be graded automatically. Make sure your account meets the criteria.
• Should you need to open a developer licence (free) you should follow instructions here
• When you've finished the exercise, it'll be graded within 24 hours.
• You must pass this exercise to become certified.

Course delivered in English
Lessons: 3
Level: Beginners
Access: Free Online Course (Audit)

Course info:

Creating a High Performing Email has 3 videos and can be completed in just 30 minutes

• Why focus on high-performing email? - 5 minutes
• How do you create a high-performing email? - 16 minutes
• What do high-performing emails look like? - 6 minutes
• Quiz yourself - 5 questions

Course delivered in English
Lessons: 6
Level: Beginners
Access: Free Online Course (Audit)

Course info:

Understanding Email in Hubspot course has 6 videos and can be completed in just 16 minutes

• Why is email marketing important? - 2 minuti
• How to create a new email in HubSpot - 1 minute
• How to draft an email in HubSpot - 3 minuti
• How to add contacts to an email send in HubSpot - 1 minute
• How to review your email in HubSpot before sending - 1 minute
• How to review your email in HubSpot after sending - 1 minute
• Quiz yourself 2 questions

Practical exercise - Create an email in HubSpot

Exercise instructions

This exercise is required in order to complete the lesson. It will be graded automatically.

• Make sure your account meets the criteria.
• Should you need to open a developer licence (free) you should follow instructions here
• When you've finished the exercise, it'll be graded within 24 hours.
• You must pass this exercise to become certified.

Course delivered in English
Lessons: 7
Level: Beginners
Access: Free Online Course (Audit)

Course info:

Understanding Workflows in Hubspot Course has 7 videos and can be performed in just over 20 minutes

• Why is marketing automation important? - 3 minuti
• How to get started with automation in HubSpot - 1 minute
• Creating a workflow in HubSpot: Start from scratch - 3 minuti
• Creating a workflow in HubSpot: Using a template - 1 minute
• Practical exercise - Create a Workflow
• How to set a workflow goal in HubSpot - 1 minute
• Set your workflow enrollment triggers - Knowledge base
• How to add actions to your workflows in HubSpot - 2 minuti
• How to review the settings of your workflow in HubSpot - 1 minute
• Quiz yourself - 3 questions

Exercise instructions

This exercise is required in order to complete the lesson. It will be graded automatically.

• Make sure your account meets the criteria.
• Should you need to open a developer licence (free) you should follow instructions here
• When you've finished the exercise, it'll be graded within 24 hours.
• You must pass this exercise to become certified.

Course delivered in English
Lessons: 4
Level: Beginners
Access: Free Online Course (Audit)

Course info:

How to Delight Customers Using Workflows has 4 video lessons and can be completed in less than 20 minutes

Lesson Description:

• The Importance of Delighting Customers - 3 minutes
• How to Build a Workflow for Onboarding Customers - 2 minutes
• How to Create a Workflow Centered on a Date Property - 3 minutes
• How to Create a Workflow for Requesting Customer Feedback - 2 minutes
• Quiz yourself - 2 questions

Course delivered in English
Lessons: 5
Level: Beginners
Access: Free Online Course (Audit)

Course info:

Automating Your Ads in HubSpot course has 5 videos and can be completed in just 13 minutes

Lesson Description:

• The Benefits of Pairing Workflows with Ads - 2 minuti
• Trigger a Lead Nurturing Workflow Using Ads Interactions - 3 minuti
• How to Trigger a Lead Nurturing Workflow Using Ads Interactions - 2 minuti
• Customize Your HubSpot Ads Audiences with Workflows - 3 minuti
• How to Customize Your HubSpot Ads Audiences with Workflows - 3 minuti
• Practical exercise: Create a Lead Nurturing Workflow for Your Ads in HubSpot

Exercise instructions

This exercise is required in order to complete the lesson. It will be graded automatically.

• Make sure your account meets the criteria.
• Should you need to open a developer licence (free) you should follow instructions here
• When you've finished the exercise, it'll be graded within 24 hours.
• You must pass this exercise to become certified.

Course delivered in English
Lessons: 4
Level: Beginners
Access: Free Online Course (Audit)

Course info:

Using Workflows in Your Sales Process course has 4 videos and can be completed in just 25 minutes

• Introduction to Sales Automation - 10 minutes
• Activity: Pondering About Properties - 5 minutes read
• Using Automation to Save Rejected Leads - 2 minutes
• Activity: Lead Rejection - 5 minutes read
• Automating Task Creation - 6 minutes
• Activity: Workflow Inspiration - 5 minutes read
• Getting Creative With Workflows - 6 minutes
• Activity: Create a Workflow - 15 minutes read

Course delivered in English
Lessons: 5
Level: Beginners
Access: Free Online Course (Audit)

Course info:

Using Workflows to Power Your Inbound Strategy course has 6 videos and can be completed in just 12 minutes

• The importance of workflows in your inbound strategy - 2 minutes
• Creating a workflow in HubSpot: Start from scratch - 3 minutes
• Creating a workflow in HubSpot: Using a template - 1 minute
• Quiz yourself - 3 questions
• Marketing hub workflow example: Lead nurturing - 2 minutes
• Sales hub workflow example: Creating deals - 2 minutes
• Service hub workflow example: Escalating high-priority tickets - 2 minutes