Course delivered in English
Lessons: 7
Level: Beginners
Access: Free Online Course (Audit)

Course Info:

Learn What Content Marketing is and How to Do It - FREE Certification Course
This certification course will give you an overview of how to become an effective content marketer.

This Certification Course is managed by our patner Hubspot. In order to get this certification you will be required to unrole onto Hubspot Academy Platform, where you will be able to find this and many other courses and Certifications.

Be Advised: during the unroling process you might be prompted a Company domani and the name of the Company. Please enter guilds42.com e Guilds42 when asked.

Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.

Course delivered in English
Lessons: 4
Level: Beginners
Access: Free Online Course (Audit)

Course Info:

HubSpot Sales Software - FREE Certification Course
The HubSpot Sales Software Certification demonstrates your ability to execute an inbound sales process using HubSpot CRM and Sales Hub. It is made up of 3 lessons. At the end of each class, you’ll be given practical exercises so you can immediately apply what you learn. You will need to perform these actions in order to earn your certification. There is also a 50-question, multiple-choice test you will need to pass in order to get certified.

This Certification Course is managed by our patner Hubspot. In order to get this certification you will be required to unrole onto Hubspot Academy Platform, where you will be able to find this and many other courses and Certifications.

Be Advised: during the unroling process you might be prompted a Company domani and the name of the Company. Please enter guilds42.com e Guilds42 when asked.

Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.

Course delivered in English
Lessons: 7
Level: Beginners
Access: Free Online Course (Audit)

Course info:

Inbound Marketing - FREE Certification Course
Learn inbound marketing techniques that range from content creation to social promotion to converting and nurturing leads and beyond. By the end of this certification course, you’ll be well on your way to building your inbound marketing strategy.

This Certification Course is managed by our patner Hubspot. In order to get this certification you will be required to unrole onto Hubspot Academy Platform, where you will be able to find this and many other courses and Certifications.

Be Advised: during the unroling process you might be prompted a Company domani and the name of the Company. Please enter guilds42.com e Guilds42 when asked.

Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.

Course delivered in English
Lessons: 13
Livello: Foundational
Access: Free Online Course (Audit)

The Introduction to Data Studio online course teaches marketers, business owners, agencies, and data analysts how to visualize data online to gain insights. You’ll learn how to connect your data, create impactful reports, and collaborate with teammates. You’ll gain the knowledge and tools you need to design compelling reports to share with different stakeholders.

Course Structure

Unit 1: Welcome to Data Studio

• Lesson 1: Data Studio overview
• Lesson 2: How Data Studio works
• Lesson 3: Access controls

Unit 2: Navigate Data Studio

• Lesson 1: Data Studio Home page
• Lesson 2: Data source overview
• Lesson 3: Report overview
• Lesson 4: Report edit mode overview

Unit 3: Build your first report

• Lesson 1: Connect Data
• Lesson 2: Create a new report and add charts
• Lesson 3: Add and configure report controls
• Lesson 4: Share reports with others

Unit 4: Format and Design Reports

• Lesson 1: Data visualization basics
• Lesson 2: Create and use report templates

Course delivered in English
Lessons: 12
Level: Intermidiate
Access: Free Online Course (Audit)

Course info:

Sales Enablement - FREE Certification Course
The Sales Enablement Certification will teach you how to develop a marketing-driven sales enablement strategy. This course was designed with marketing managers in mind, but other marketers as well as sales leaders can benefit from learning the principles involved in this approach to sales enablement. This course is made up of 12 classes and a 60-question exam.

This Certification Course is managed by our patner Hubspot. In order to get this certification you will be required to unrole onto Hubspot Academy Platform, where you will be able to find this and many other courses and Certifications.

Be Advised: during the unroling process you might be prompted a Company domani and the name of the Company. Please enter guilds42.com e Guilds42 when asked.

Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.

Course delivered in English
Lessons: 5
Level: Beginners
Access: Free Online Course (Audit)

Course info:

Inbound Sales - FREE Certification Course
The Inbound Sales Certification covers the basics of an inbound approach to sales. This course is for individual sales reps who are looking for actionable tips to use in their next call or meeting. You’ll learn how to identify new prospects, connect with them, explore their needs, and advise them on a path forward.

This Certification Course is managed by our patner Hubspot. In order to get this certification you will be required to unrole onto Hubspot Academy Platform, where you will be able to find this and many other courses and Certifications.

Be Advised: during the unroling process you might be prompted a Company domani and the name of the Company. Please enter guilds42.com e Guilds42 when asked.

Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.

Course delivered in English
Lessons: 7
Level: Intermediate
Access: Free Online Course (Audit)

Course info:

Sales Management Training: Strategies for Developing a Successful Modern Sales Team - FREE Certification Course

7 Lessons:

• Using Jobs to Be Done in Sales
• How to Map a Sales Process
• Sales Training Techniques and Ideas
• Sales Coaching Training for Managers
• How to Hire Sales Reps
• Secrets of Sales Onboarding Success

This Certification Course is managed by our patner Hubspot. In order to get this certification you will be required to unrole onto Hubspot Academy Platform, where you will be able to find this and many other courses and Certifications.

Be Advised: during the unroling process you might be prompted a Company domain and the name of the Company. Please enter guilds42.com e Guilds42 when asked.

Once you have finished the course, go back to the course page in Guilds42 to upload proof of completion (jpg / png / pdf). Your document will be evaluated and if appropriate and verifiable, you will find this certification validated in the dashboard.

Course delivered in English
Lessons: 14
Level: Advanced
Access: Free Online Course (Audit)

Course info:

To do inbound marketing well, you need to start your journey with the marketing software the right way. It’s a big platform with a lot of tools, and to get the most value out of them, you need a foundation of knowledge and an understanding of how they all work together. These lessons will equip you with the fundamental understanding you need to do marketing well using HubSpot.

During this course you will be asked to perform 2 Practical Exercises on Hubspot: "Create a Task" and "Create or send a sales email template"

Exercise instructions

• This exercise is required in order to complete the lesson. It will be graded automatically. Make sure your account meets the criteria.
• Should you need to open a developer licence (free) you should follow instructions here (account Developer https://developers.hubspot.com/).
• When you've finished the exercise, it'll be graded within 24 hours.
• You must pass this exercise to become certified.

Course delivered in English
Lessons: 3
Level: Beginners
Access: Free Online Course (Audit)

Course info:

Salesforce offers an amazing set of sales, marketing, service, collaboration, security, and analytics capabilities, as well as the ability to create your own solutions on the Salesforce Platform. Salesforce is used by a wide range of companies from small start-ups to large enterprise companies in various industries. Getting indept knowledge of Salesforce Platform then can boost your professional career and get you a bright future. You them should start looking at the road ahead using this Certification Guide.

In order to acquire the necessary skills you should start your Learning path online using the official learning Platform called Trialhead.

Get started with Trailhead in just a few minutes.

Module 1 - Trailhead: Quick Look

• Learn what Trailhead is and how to use it to gain new skills - ~5 mins
• 1 Unit: Get Familiar with Trailhead - ~5 mins (value +100 POINTS)

Module 2 - Trailhead Navigation: Quick Look

• Discover the best way to navigate Trailhead mobile and desktop.- ~5 mins
• 1 Unit: Learn to Navigate Trailhead - ~5 mins (value +100 POINTS)

Module 3 - Trailblazer Community: Quick Look

• Connect with other Trailblazers by exploring the Trailblazer Community. ~5 mins
• 1 Unit: Explore the Trailblazer Community - ~5 mins (value +100 POINTS)

Course delivered in English
Lessons: 17 + 6 Excercises
Livello: Masterclass
Access: Free Online Course (Audit)

Startup School is a free online program for founders actively pursuing their own startup.

Future Founder track for people who want to start a company in the future but are not actively working on one.

Participation in the course is self-guided:

• 6 Week course
• 17 Curriculum Tutorial
• 6 Practical Exercises

COURSE STRUCTURE

Future Founders Track Welcome
YC President Geoff Ralston welcomes participants to the future founder track of Startup School.

Why to Not Not Start a Startup
YC founder Paul Graham discusses 16 common reasons why potential founders choose not to start a startup. For each reason, he attempts an evenhanded analysis of its merits, separating the real blockers from the imaginary ones. This essay was first written in 2007 but is still relevant today.

Before the Startup
Paul Graham discusses the things you should do before founding a company to ensure you're prepared. He also dispels some myths and misconceptions potential founders have about the sort of preparation that isn't actually necessary.

How to Get Startup Ideas
YC Partner Jared Friedman shares advice on how to get startup ideas. This video was recorded for the future founder track in Startup School 2020.

How to Get Startup Ideas (Paul Graham)
The way to get startup ideas is not to try to think of startup ideas. It's to look for problems, preferably problems you have yourself.
Read this if: you aren't sure if your startup idea is good, or if you don't have an idea yet

How to Talk to Users
YC Partner Eric Migicovsky shares a framework for asking questions and collecting feedback from your users.
Watch this if: you haven't started talking to users yet, your users are asking for conflicting features, you aren't getting valuable information from talking with users

How to Pitch Your Startup
In this lecture, YC Partner Kevin Hale goes over how to package up your idea and communicate it to an investor. He shares his tips on how to craft your pitch in a clear and concise way that effectively grabs your audience's attention.
Watch this if: you want investors to pay attention to your startup. people have a hard time understanding what your startup does

How to Find the Right Co-Founder
YC Partner Harj Taggar shares advice on how to find the right co-founder for your startup. This lecture was filmed for the future founder track of Startup School 2020.

How to Work Together
YC Partner Kevin Hale talks about the importance of building a successful working relationship with your cofounders, and setting up processes to optimize for the strengths of your team.
Watch this if: you and your cofounders argue a lot, your cofounders aren't doing their fair share of work, you want to have more effective conversations with your cofounder

How to Split Equity Among Co-Founders
Michael Seibel - Read this if: you have a cofounder (or want one) and want to know how to split your equity

How to Plan an MVP
YC CEO and Partner Michael Seibel shares his approach to building an MVP and getting your first users as a pre-launch startup.
Watch this if: you haven't built an MVP yet, you're trying to figure out which features to put in your MVP, you're building an MVP but don't have anyone using it yet, your MVP is taking longer than expected to launch

How to Launch (Again and Again)
YC Partner Kat Manalac presents on how startups should think about launching and why you should do it repeatedly.
Watch this if: you haven't launched yet, you launched, but it didn't go well

How to Prioritize Your Time
YC Partner Adora Cheung shares her framework for how founders can efficiently make use of their time. She covers ways to identify and prioritize tasks, in addition to how you can measure their impact on your company.
Watch this if: you aren't sure that you're focusing on the right tasks, you're easily distracted while working on your startup, you feel like your startup isn't progressing fast enough

YC’s Essential Startup Advice
Geoff Ralston, Michael Seibel - Read this if: you are a founder

Do Things That Don't Scale
Paul Graham - Read this if: you want to know how to find your first customer and make them love your product

Startup = Growth
Paul Graham - Read this if: you have product in customers hands and are now working to grow

Future Founders Parting Advice
YC President Geoff Ralston shares his parting message with the participants of the future founder track of Startup School.

Corso erogato in lingua Italiana
Lezioni 3
Livello: Principiante
Accesso: Gratuito

Capitolo 1 Che cos’è l’IA?

Un robot mi ruberà il lavoro? In che modo è probabile che l’intelligenza artificiale cambi il mio lavoro nei prossimi dieci anni? Dove vengono già utilizzate le tecnologie di IA e in quali ambiti si diffonderanno prossimamente?

Nel capitolo 1, tratteremo:

1. Come definire l’intelligenza artificiale (IA)? (1 esercizio richiesto)
2. Campi correlati (2 esercizi richiesti)
3. Filosofia dell’IA (1 esercizio richiesto)

Corso erogato in lingua Italiana
Lezioni 3
Livello: Principiante
Accesso: Gratuito

Capitolo 2 - Risoluzione dei problemi di IA

Gli algoritmi di ricerca non sono necessariamente metodi di IA particolarmente belli, ma possono essere usati per risolvere compiti che la maggior parte di noi converrà richiedano intelligenza, come la navigazione o il gioco degli scacchi.

Nel capitolo 2, tratteremo le seguenti sezioni:

1. Ricerca e risoluzione dei problemi (2 esercizi)
2. Risolvere i problemi con l'IA
3. Ricerca e giochi (1 esercizio)

Corso erogato in lingua Italiana
Lezioni 3
Livello: Principiante
Accesso: Gratuito

Capitolo 3 - Intelligenza artificiale (IA) del mondo reale

Una delle ragioni per cui i moderni metodi di IA funzionano efficacemente nel mondo reale, diversamente dalla maggior parte dei precedenti buoni vecchi metodi degli anni Sessanta-Ottanta, è la capacità di gestire l’incertezza.

Nel capitolo 3, tratteremo le seguenti sezioni:

1. Odds e probabilità (2 esercizi)
2. Il teorema di Bayes (2 esercizi)
3. Classificazione bayesiana naif (2 esercizi)

Corso erogato in lingua Italiana
Lezioni 3
Livello: Principiante
Accesso: Gratuito

Capitolo 4 - Machine learning

Si è compreso ormai da tempo che l’apprendimento è un elemento chiave dell’intelligenza. Ciò vale sia per l’intelligenza naturale, in quanto apprendendo diventiamo più intelligenti, sia per l’intelligenza artificiale.

Nel capitolo 4, tratteremo le seguenti sezioni:

1. Le tipologie di machine learning
2. Il classificatore Nearest Neighbor (2 esercizi)
3. Regressione (4 esercizi)

Corso erogato in lingua Italiana
Lezioni 3
Livello:Principiante
Accesso:Gratuito

Capitolo 5 - Reti Neurali

Ambiti come il linguaggio naturale e l’elaborazione di immagini sono tradizionalmente i punti dolenti dell’IA. Le reti neurali e il deep learning sono usati per ottenere miglioramenti significativi in tali ambiti.

Nel capitolo 5, tratteremo le seguenti sezioni:

1. Nozioni di base sulle reti neurali (1 esercizio)
2. Come sono formate le reti neurali (2 esercizi)
3. Tecniche di reti neurali avanzate

Corso erogato in lingua Italiana
Lezioni 3
Livello: Principiante
Accesso: Gratuito

Capitolo 6 - Implicazioni

“Ritengo che quanto più si conosce il passato, tanto meglio si sarà preparati per il futuro.” Theodore Roosevelt

Nel capitolo 6, tratteremo le seguenti sezioni:

1. A proposito della previsione del futuro (1 esercizio)
2. Le implicazioni sociali dell’IA (1 esercizio)
3. Compendio (1 esercizio)

Course delivered in English
Lessons: 16
Livello: Foundational
Access: Free Online Course (Audit)

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

1. Use Miro as a business tool and learn how to customize our project template using Miro’s features
2. Evaluate value for the customer, personas analysis and relate it to the hands-on project map
3. Define the main stages of the customer journey map
4. Analyse the journey processes and define the customer mapping for the Awareness phase
5. Define and identify the customer path for the Discovery phase
6. Define and classify the Engagement phase customer path
7. Define and identify the customer path for the Purchasing and Attendance phases
8. Understand and classify the post service stage customer path and plan for the next steps

Course delivered in English
Lessons: 2
Level: Beginners
Access: Free Online Course (Audit)

Course info:

Salesforce Sales Cloud is a customer relationship management (CRM) platform designed to support sales, marketing and customer support in both business-to-business (B2B) and business-to-customer (B2C) contexts. This specific module is aimed at introducing you to Sales Cloud.

Salesforce is used by a wide range of companies from small start-ups to large enterprise companies in various industries. Getting indept knowledge of Salesforce Platform then can boost your professional career and get you a bright future. You them should start looking at the road ahead using this Certification Guide.

In order to acquire the necessary skills you should start your Learning path online using the official learning Platform called Trialhead.

Get started with Trailhead in just a few minutes.

Module 1 - Sales Cloud Basics (+400 points)
Grow your business, boost productivity, and make smart decisions with Sales Cloud.

• Get to Know Sales Cloud - ~Approx 10 mins
• Grow Your Business with Sales Cloud - Approx 10 mins
• Measure Sales Metrics that Matter - approx 10 mins
• Learn About the Salesforce Platform Advantage - Approx 10 mins

Module 2 - Lead to Cash Sales Features (+600 points)
Optimize Salesforce with the right combination of products for your sales teams.

• Move Customers from Lead to Cash on One Platform - Approx 5 mins
• Boost Adoption with Inbox - Approx 10 mins
• Close Deals Faster with Salesforce CPQ - Approx 10 mins
• Use Sales Analytics to Make Smart Moves - Approx 15 mins
• Nurture Prospects with Salesforce Engage - Approx 10 mins
• Increase Productivity with Partner Relationship Management - Approx 10 mins